google's take on developing a marketing strategy
Post on 23-Jan-2015
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DESCRIPTION
Product Marketing Manager at Google, Harry Davies, talked about how best to develop a marketing strategy through the use of some insight tools. Harry presented this at 4Ps digital edge annual conference in March 2014.
TRANSCRIPT
Marketing strategy
Where we are now
Where we want to be
How we are going to get there
Did we get there
Market scan
Competitors
SWOT
Objectives
Set budget
Target market
Position
Media strategy
Media execution
Measurement
Creative strategy
Creative execution
ContingencyStrategy
Audit
Operations
Market scan
External environment
Competitive environment
Internal environment
Market scan
External environment
Competitive environment
Internal environment
I am going to cover this
Thank you ;)harrydavies@google.com
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