gopal dairy project mba project report prince dudhatra
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DECLARATION
I undersigned JINJUVADIYA SAGAR a student of F.Y.B.B.A, here by declare that the project
work presented in this report is my own work and have been carried out under the supervision of
MR.DEVDATT VYAS & MR. KULDEEP JOBANPUTRA of R.P.Bhalodiya College.
This work has not been previously report submitted to any other university for any other
examination.
DATE :-
PLACE :- Rajkot
SIGNATURE,
Sagar B. Jinjuvadiya
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ACKNOLEDGEMENT
Being a student of B.B.A. I am very glad to present my first project report under
standing the practical knowledge & I get the opportunity to integrate theory in practice.
I would like to thank my principal and college for giving this opportunity. I am
thankful to our proff. Devdatt Vyas & kuldeep jobanputra who give the guidance and
help.
I am also thankful to dairys all assistant manager and all staff that have help me
directly or indirectly and helpful in giving information and help me.
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PREFACE
As per requirement of Saurastra University, a student of F.Y.B.B.A. is required to take 10
days long for industrial training of any industry having separate personnel, production, marketing
and finance department. The work of preparing report is not possible by only one person. It is a
result of knowledge and guidance of many persons.
In the developing countries, like India, industry plays an important role in over all
economy. During this training and preparation of this report, a student gets an opportunity to
glance into the real business world.
During the 25.6.2007 to 4.7.2007 in year 2007-2008, I have undergone for the Industrial
training at Rajkot Dairy, Rajkot. In my case of preparing report, I am very thankful to the
executive officers and other members of Rajkot Dairy.
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PARTICULAR PAGE NO.GENERAL INFORMATION 6-16
PLANT(PRODUCTION) DEPARTMENT 17-28
MARKETING DEPARTMENT 29-37
FINANCE DEPARTMENT 38-45
PERSONNEL DEPARTMENT 46-56
FUTURE PLAN 57-58
CONCLUTION 59-60SUGGESION 61-62
ACHIVEMENT 63-64
SWOT ANALYSIS 65-66
BIBLIOGRAPHY 67-68
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Index
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Sr. No. Particular Page No1 GENERAL INFORMATION 82 INTRODUCTION 103 Location 114 ADDRESS 125 HISTORY AND DEVELOPMENT 136 SIZE OF UNIT 147 ORGANISATION CHART 15
8 MANAGING GROUP 16
General information
Name of unit Go
Year of establishment 1961
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Registered office Gopal
Dairy,
Dudh sagar marg,
RAJKOT 360003.
Phone No. (0281)2703473
Form of organization Co-operative
Society,
Designed By Unicef
Brand Amul &
Gopal
Major market RAJKOT.
Size of unit Large scale unit
Logo
Accounting year April to march
Main Product Milk
By Product Ghee, Buttermilk,
Panda.
Total workers permanents 275
Contract 300
Total investment More than 5,crore
Auditors P.H.Chotalia
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(Milk Audit office)
E-mail Rajkotdairy@satyam.net.in
Fax (0281) 2703651
Bankers
1. S.B.I 2. S.B.S 3. B.O.B 4. I.C.I.C.I BANK
Introduction
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The Gopal Dairy is a blessing to Rajkot as well as to farmers & villagers. People are benefited
due to Gopal Dairy because maximum amount is given t them.
This dairy was established in 1961. Govt. constructed the milk conversation plant at
Rajkot, with the help of UNICEF. That time it was a member of UNICEF. After that time till
1971 72, Govt. & co-operative society jointly hold it and then after 1972 it was in the hands of
co-operative society. Its mgt. is handled by Board of Directors.
It is a unit who makes no profit or no loss. The milk is sold to private traders. The milk is
such a commodity which is used in daily food.
LOCATION
The choice of location is one of the most important features of org.
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Rajkot 360003
Registered Office : Rajkot Dairy,
Dudh Sagar Marg,
Bhavnagar Road,
Rajkot 360003
History & Development
The Gopal Dairy is a blessing to the Rajkot District as well as to farmers and
villagers. People are benefited due to Gopal Dairy because maximum amount is given to them.
1956: In this year, Govt. constructed the milk conservation plant at Rajkot with the help
of UNICEF (United Nations, Internationals Children Energy Fund ) initial investment of this
unit was Rs. 1 core inclusive of cost of land, plant, building and other ancillaries. The plant was
managed by the Govt. at that time.
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1961: In this year, Rajkot District Gopal co-operative milk producers union Ltd. was
registered under co-operative societies act. The plant was managed by co-operative societies and
overseeing by Govt.
1972: After 1972 it was holded in the hands of co-operative society. Its mgt. is handled
by board of directors.
1983: In 1983, GDDC started the mgt, of the dairy plant under joint mgt. committee
concept for 5 years on leave and license agreement basis which expired on 1st November, 1988.
1988: GDDC handed over the mgt. to Rajkot District co-operative Milk producers
Union Ltd.
1999: It started packing of Amul Milk.
When GDDC handed over the mgt. of plant, union started to handle the mgt. In the
beginning of Dairy, its procurement was 18000 Ltr/day. At that time (beginning of the Dairy)
only a few people managed and looked after the dairy.
After some year, Rajkot Dairy becomes the member of Gujarat co-operative Milk
Marketing Federation.
Size of the Unit
The GOPAL DAIRY is a large-scale industry. Today dairy has latest &modern technology and good trained workers. Now GOPAL DAIRYis collaborationwith Amuldairywhich is popular all over the world & first at international level. In India it is one of the
best dairy.
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Gopal Dairy
G
A
R GD A
E T
N E
MainGate
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Aagi dam
14
Dudh sagar marg
Marketing
Department
Panda
Department
Parking &
Canting
PersonnelDepartment
(Finance, cash etc..)
OFFICE
Plant department
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Form of organization
Managing Director
Board of Director
Chairman
Production Personnel Marketing
Finance
Department Department Department Department
Production Personnel Marketing Finance
Officer officer officer officer
Workers workers workers workers
Managing group
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Rajkot Dairy (Gopal Dairy) has achieved a great position in saurashtra. This
dairy has a successful. The dairy has achieved success because its good managing
group. Managing group is as under.
Chairman : Shri Govindbhai S. Ranparia
BOARD OF DIRECTOR :-
: Shri Devendrakumar R. Desai
: Shri Bhikhabhai B. Bambhaniya
: Shri Laljibhai P. Vekaria
: Shri Kurjibhai L. Kathiria
: Shri Premjibhai N. Vaghesia
: Shri Dhirajbhai K. Bhuva
: Shri Ranchhodbhai A. Bhimani
: Shri Nathabhai H. Sakhia
: Shri Abdulrahim A. Baadi
: Shri Saaji M. Kadivar
: Shri Raghuvirbhai R. Patodi
Member of RDC Bank: Shri Ravjibhai P. Bhesaniya
Member of GCMMF : Shri J.M. Soni
Jilla Registrar : Shri J.M. Kataria
Member of NDDB : Shri (Dr.) H.A. Nadiyadvala
Managing Director : A.C. Sinha
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INDEX
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Dairys most of the work is done on automatic machinery. In this dairy the milk
is processed and products like ghee, butter, cream etc., are made from it. They are
using machinery with high technical advantages Dairys 80 % work is done
automatically.
The dairy collects milk from two chilling centre. One chilling centre is at
Wankaner and other at Motimarad.
ORGANISATION STRUCTURE
Plant Manager
Deputy Manager
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Assistant Manager
Shift Manager
Technical Officer
Supervisor
Plant Operator
Dairy Accountant
RAW MATERIAL
In production dept., they (Workers & Machineries) process on milk. They also
use milk polythene, pins with these raw materials.
For making Penda, they use milk, sugar, elaichi, choco-powder, kesar and pista.
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For making sterilized flavoured milk, they use milk, sugar, coliur and essence of
pista, kesar, rose and elarichi.
Generally, milk is used in every item of Gopal Dairy. So, we can say that, milk
is the main raw material of Gopal Dairys items.
MACHINERIES
Dairys 80 % work is done on automatic machinery. The dairy uses various
machineries. After 15 or 20 years they change the machineries. They are as under.
Chiller
Pasteurizer
Homogenizer
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Pouch filler
Butter churn
Ghee Ketlle (For making ghee)
Auto clave (For sterilizing milk bottle)
Can Washer
Crate Washer
Separator
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PRODUCTS OF GOPAL DAIRY
Gopal Dairys main product is milk but using milk, dairy makes many items.
They are as under.
Tonned Milk
Standard Milk
Full Cream Milk
Butter
Ghee
Butter Milk
Panda
Flavoured Milk (With different flavours)
Gopal Dairy also makes and sales products of Amul Dairy. They are as under.
Amul Shakti Milk
Amul Taza Milk
Amul Gold Milk
Ghee
Flavoured Milk
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FLOW CHART OF MANUFACTURING PROCES
Raw milk receiving on the Dock (RMRD)
Judging of Milk
Weighting
Chiller
Storage tank
Processing
Packing and storage in cold room
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MANUFACTURING PROCESS
This is the most important task of the unit. Dairy has set up its various plants. Its
most of the work is done by machineries. The manufacturing process of Gopal
Dairy is nothing but converting of raw milk into pasteurized milk and then packing
it into different types of bags. The manufacturing process is as under.
Raw Milk Receiving :
In this dairy, milk is procured from the various societies, established in neared
village of Rajkot district. Raw milk is brought by truck. The cans of milk are
emptied in the milk tank. After, dumping milk in milk tank is graded and weighted.
The samples from cans are sent to the laboratory.
Laboratory Testing :
The samples of milk, which is taken from each can, are tested for checking the
quantity of fat, SNF and Water. The samples are passed through milk tester
machine. The minimum fat should be 5 to 6 % in cows milk and 6.1 % in
buffalows milk.
Milk:
After finishing above process milk is sent t chiller. This chiller makes cold milk
then it is collected into storage tank. Then it is filtered and filtered milk is sent to
pasteurize. In pasteurizer, milk is hold slowly upto high temperature for destroying
bacteria and it is cooled at 4 c on this machine pasteurized milk is packed in the
polythene pouch as per the necessity. About 500 ml of milk is packed per pouch.
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Butter :
In this plant, fat cream is extracted from the milk and stored in the cream
separator. This cream is brought to the rolling machine, where it is churned
properly. This cream extracted and thus collected butter.
Ghee :
In this plant, butter is heated at 110 c. so that, butter transferred into ghee. After
making ghee, it is packed in polythene pouch. About 500 ml. ghee is packed per
pouch.
Sterilized Flavoured Milk:
The demand of sterilized flavoured milk is increased day by day. Flavoured milk
contains no fat and only SNF. It is prepared by using sugar, milk and essence. In
this plant, milk is heated at 120 c for 20 minutes and cooled at 8 c to 10 c with the
use of cream. They also pack w0rld famous brand milk Amul in this unit. The
same procedure is done in this dept for Amul milk. They are selling Amul milk of
three types. They are as under.
Amul Taza
Amul Shakti
Amul Gold
Pouch Packing :
In this plant, pouch packing is done very quickly. There are tour machines to
pack milk pouch. These machines are automatically operated. There are 5000
pouches packed in an hour.
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INDEX
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Sr. No. Particular Page No1 Introduction 31
2 Organization Structure 32
3 Pricing Policy 33
4 Distribution Channel 34
5 Advertisement 356 Sales Promotion 36
7 Competitors 37
INTRODUCTION
Marketing department is one of active department. In the organization. Market
means where the purchase and sale occur: As we know that todays world is very
competitive world. The business units in the market are involved in cut throat
competition.
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Asst. Manager
Marketing Officer
Marketing Organiser
Marketing Asst.
Junior Sales Asst.
Clerk.
PRICING POLICY
Price is an exchange value of product. Price of any item is largly depended on
companys expenditure.
The prices of various products are as under.
No. Name of product Quality Price (RS.)
1 Amul Tazza 500 ML 8.50
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2 Amul Shakti 500 ML 9.50
3 Amul Gold 500 ML 10.50
4 Butter Milk
(Gopal)
500 ML 4.50
5 Flavour Milk 200 ML 10.00
6 Ghee (Gopal) 500 ML 80.00
7 Ghee Tin 15 KG. 2400
8 Panda 1 KG. 120
DISTRIBUTION CHANNEL
The distribution channel plays an important role to distribute goods. Once a
product is ready for the sales, next procedure is of putting the product in the market
through different distribution channel. So that, product can be easily available to the
people at their doorstep. Distribution channel is as under.
Dairy
Agent
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Distributor
Customer
ADVERTISEMENT
Advertisement is a way of communication between the buyer and seller. Being a
co-operative firm, its main aim is social service. So, Rajkot dairy doesnt believe in
advertisement expense. Even if, to inform the public about products, they (marketing
staff) use the following method of publicity.
Through wall painting
Advertising in newspaper
Pamphlets.
Hording Boards
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Todays age is the age of competition. Competition is seen in each and every
field. But Rajkot dairy doesnt need sales promotion because whatever sale is there, it is
enough for the dairy.
Commission for Retailer
Product Commission (RS.)
LTR. Milk 0.35 Paisa
1 LTR. Ghee 5
Butter milk (paunch) 0.35 Paisa
Flavour Milk (200 ML.) 1
COMPETITORS
Competitors are the main hindrance to rum any org. well. Todays age is the age
of competition is seen in each and every field.
Gopal dairys competitors are as under.
Gayatri
Gangotri
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Sr. No. Particular Page No
1 Introduction 40
2 Organization Structure 41
3 Capitalization 42
4 Financial Planning 43
5 Working Capital 446 Distribution of profit 45
INDEX
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Organization structure
ASSISTANT GENERAL MANAGER
ASSISTANT MANAGER (ACCOUNT AUDIT)
ACCOUNTANT
SENIOUR ASSISTANT
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JUNIOUR ASSISTANT
CAPITALISATION
As finance is the blood for body in any organization. There should be proper
proportion for proper functioning of an organization.
In any organization the need of finance increases with the growth and
development of the firm. So it is divided into different forms like authorized capital,
paid-up capital, secured loan, unsecured loan and bank loan.
Fixed assets are those which are permanent and cannot be easily converted into
cash. They are long term investments of the company.
Depreciation is calculated o fixed assets by reducing balance method. The rate
of depreciation is as under.
Building (5%)
Plant and Machinery (10%)
Vehicles (15%)
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Finance planning
Financial planning is a first and most important function which is to be
performed by finance manager. It includes not only procurement but also allocation of
funds.
There are mainly two types of planning.
Short term planning
Long term planning
Short term planning : Short term financial planning means fulfillment
of immediate requirements of finance. It includes payment of salary and
wages to the employees. It also includes mgt. of current assets.
Long term planning: Long term financial planning means an eagle eye
of view on the problems and prospectus of the firm.
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As far as Rajkot dairy is concerned to keep approximately Rs. 4 to 5 lakh cash in
hand.
WORKING CAPITAL
Sufficient working capital is the necessity to run the business smoothly. To
maintain sufficient working capital, cash cycle must be well managed.
Working capital is the life blood of any company. Rajkot dairy sells and collects
4 to 5 Lakhs as working capital. As per the co-operative act, each unit can keep
minimum Rs. 2 Lakhs as working capital.
Last five year performance
Year Turn over (in ltr.)
2001-02 50.62 core2002-03 67.81 core
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2003-04 66.57 core
2004-05 87.18 core
2005-06 105.08 core
2006-07 131.74 core
Distribution of Profit
No. Particular Amount
Profit for distribution
1 Reserve fund (according to 25%) 11,14,517
2 Education fund (according to 2.5%) 1,11,451
3 Share dividend (according to 15%) 15,15,270
4 Dividend balance fund (according to 20%) 3,43,365
Share profit
5 Bonus fund (according to 80%) 10,98,771
6 Charity fund (according to 10%) 1,37,346
7 R & D fund (according to 3%) 41,203
8 Sahakar prachar fund (according to 5%) 68,673
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8 Promotion 55
9 Other Facilities 56
INTRODUCTION
Gopal Dairy is a co-operative organization in this unit many departments are
working. It has a well experience managerial staff. It also tries to extract work from
workers. The dairys relations between employers are good. Personnel mgt is very
important to run any type of business because personnel mgt deals with human
resources and they are satisfied.
The personnel dept. is also known as ADMINISTRATION. It also
discharges it duties. In this firm or every firm, recruitment selection, training and
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development, promotion, wages and salary administration etc. are performed by
personnel Department.
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WAGES AND SALARY ADMINISTRATION
The wages and salary administration is done by personnel dept. moreover, the
rate of salary and wages are decided as per the rules of Government.
The salary, bonus etc. are based on the post of employee. In entire year, an
employee gets 20 % bonus on his salary. Salary is directly deposited in the bank a/c
of the employee. ICICI bank has given ATM cards to al the employees of dairy.
The dairy pays wages in cash every 10 days to employee of plant dept.
Employees of other department. receive their salary every one month.
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TRAINING, DEVELOPMENT AND RECORDS
Training :
Training is a process of learning a sequence of programmed behavior. It is a
application of knowledge. It makes worker awareness about the task. The Rajkot
dairy also keeps more emphasis on training.
Development :
Development is a long term process. It is also refers general knowledge.
Development of org. is depended on the skill power of person, working in personnel
dept. it managerial power of a person is more then development of org. will be fast.
Personnel Record :
Personnel records are the systematic record of performance, attitude, efficiency
etc. of the employees, working in the org. personnel records also include details ofemployee like his name, age, address, educational, qualification, medical history,
his birthday, performance, experience etc.
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OTHER FACILITIES
The employees are the biggest assets of any union. To improve the efficiency &
effectiveness of employees the additional facilities are provided to them for their
convenience.
The facilities, provided by the dairy are as under.
(1) Quarter Facility: Rajkot dairy is a prosperous company. So it provides
residence or quarter facility to their employees as per their designation.
(2) Canteen Facility: The unit has it sown canteen near marketing department.
it provides a good quality of tea at lower cost of employees.
(3) Medical Facility: The B.O.D provides medical facility to their employees. It
takes only reasonable charge from employees.
(4) Uniform Facility: The unit provides cloths to their employees. It provides
two pair of clothes per year & it also provides woolen clothes every 3 years.
(5) Loan Facility: This unit provides loan to its employees from their provident
funds.
(6) E.S.I. Scheme: The full form of E.S.I. scheme is Employees State
Insurance. This scheme is for the benefit of employees. Under this scheme
workers can get financial help in case of accident etc.
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Future plans
As these should be done so that after achieving the planned goals the next goal
should be kept ready so that without wasting the valuable time the worker would start to
achieve the new goals.
In any organization the future plans are most required. This firm has also kept
some future plans for whole organization. Their future plan is that to sell butter inmarket in huge quantity which is done by them now a day.
They are also planning that to sell an ice-cream in near future. As they are
engaged in the milk product their future product will be also the milk only.
They are also planning to keep the unit working for 24 hours. Dairy also like to
provide better services, Better product, reasonable price and increasing no. of agents so
the dairys product and services can reach at all the costumers.
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Suggestions
This organization is working in the very efficient manner than any other
organizations. Still I would like to give some suggestions to them.
During my observation, I think no matter is to suggest Gopal Dairy because its
marketing mgt. & production mgt. are very effective & popular.
But, one thing I like to suggest that Gopal Dairy should increase its products
and production.
If firm feel that the Suggestions are suitable then firm should be implementedas fast as possible.
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This unit also got the certificate of ISO 9001:2000 in the year April-2005.
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S.W.O.T ANALYSIS
S.W.O.T ANALYSIS MEANS,
o S :- STRENTH
o W :- WEAKNESS
o O :- OPPORTUNITIES
o T :- THREATS
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S.W.O.T. ANALYSIS OF GOPAL DAIRY
STRENGTH:
Company has many strength points as underA. Maintain GOOD Quality
B.Covered most of market in Rajkot
C.Done many social work for social welfare
D.Regularly paid tax
WEAKNESS:
Company has no many products than any other dairy. So their profit remainas same like previous time.
OPPORTUNITIES:
Gopal dairy has not only market in Rajkot but also they covered whole Gujarat so
they have to require employee so the firm provided employeement who are skilled but
not they have work so dairy is useful in provided good employeement.
THREATS:
Threats mean their competitors.
Gopal dairys competitors are as under.
Gayatri
Gangotri
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3 Marketing Department M. C. kakkad
4 Finance Department J. P. shah
5 Administration Department L. G. Raval
In preparation of this report, I have used below books also.
Principles & Practice of Management
- L.M. Prasad
Forms of business organization
- prof.s.p.shah
- Dr.Paresh shah
- Prof. A.A.purohit
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