gopherscout pitch deck
Post on 18-Nov-2014
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Pitch Deck
ProblemProblem
The disparity between undiscovered musicians and signedartists on major record labels is huge. The one, single factorcausing this disparity is Exposure. Exposure = units sold.
There are two ways to gain exposure:1. Signed with Record Label
• One in a Million shot• A high level of exposure needed
2. Gorilla Online Marketing• Book own shows• Manage online presence (Youtube, Twitter, FB, etc)• Record own albums (ex. Kickstarter artists)
SolutionSolution
The solution is Gopherscout. Gopherscout is a music radio app that showcases unsigned musicians and empowers its listeners to vote, critique, and share their discoveries with their social networks. It is “Pandora meets American Idol”.
Gopherscout Features:• High quality unsigned music• User Voting (thumbs up and down)
• Gopherscore - (crowd-curated score; similar to a Klout score)
• Song attribute tagging• User leveling up• Social Integrated
• Sharing• User Following
Business ModelBusiness Model
• Instagram route• User traction and community is priority• No charge to artists or users
Freemium Model
Possible Revenue Streams (if needed/future)• Video/Audio ads between songs• Artist fees per upload
Business Model Business Model cont.cont.
Copyright HackCopyright Hack
• Unlike signed artists, unsigned artists own their music copyrights
• Upon registration, artists must agree to waive any royalty payments for plays on Gopherscout
• Therefore, Gopherscout will not pay DMCA license fees• Result: a Lean Operation and higher Operating Margin
• Artists join Gopherscout for Exposure, not sales
MarketMarket
Music Streaming Market- Pandora and Spotify dominate the market- Difficult to enter and differentiate
Competition1. Direct
- Myspace, Reverbnation, and Youtube- These sites host unsigned music, yet are organized as
libraries. They require users to actively search the catalogues for unsigned music.
2. Indirect- Pandora and Spotify
- These sites offer signed music, however still compete with Gopherscout over “User Listening Time”.
DifferentiationDifferentiation
Delivery Model - Music consumption is a passive behavior. Users listen to
music while driving, working, exercising, cooking, etc.- Therefore, Gopherscout will deliver music actively to user
(streaming radio) making music discovery second nature.
User Empowerment- Voting makes a difference. It creates the Gopherscore, which
validates the song/artist’s quality.- User opinion. Users can express the “why” behind their votes
by choosing musical attributes associated to the song.- Music appreciation is re-imagined with Gopherscout.
Social Integration- Sharing - Users can expose their music discoveries to their
social networks (Facebook, Twitter, etc).- Following - Users can follow each other and listen to music
other’s have “liked” (ex. Simon Cowell Gopherstation).
TeamTeam
Francis Galvez - Founder / CEO
Gopherscout is Francis’ brainchild. He is a natural artist driven by passion, spirit, and the undiscovered. A pragmatist who embraces the process of creative destruction; iterate and rebuild. Francis is fueled, humbled, and inspired by music.
Quentin Garcia - Co-founder
Quentin drives the artist experience and vision for Gopherscout. An analytical rocker that lived the unsigned life and understands the modern musician. Quentin eats, breathes, and dreams music.
TimelineTimeline
Seed
Mon
ey A
cquir
ed
App B
uilt
App T
este
d
Soft L
aunc
h - w
/ con
trolle
d
user
gro
up
Full L
aunc
h
2 to 3 months 1 month 1 month 1 month
Check out the live demo
www.GOPHERSCOUT.com
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