gopro cameras jp coppersmith kelsey smith. gopro rugged, waterproof hd cameras designed to be...
Post on 02-Jan-2016
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GOPRO CAMERASJP COPPERSMITH
KELSEY SMITH
GOPRO
Rugged, waterproof HD Cameras
Designed to be mounted on anything
Extreme sports following
SOCIAL MEDIA MARKETING
Users share pictures and videos
The product markets itself
#GoPro hashtag returns 310,000 pictures on Instagram
• GoPro has posted fewer than 300
"Basically we have a content marketing approach to our paid media. We don’t lead with product messaging.”
HD HERO3
Last October GoPro increased it’s online ad budget eightfold from the previous year
The ads typically promoted content the users could see for free on their Youtube or Instagram
Many TV spots show user generated content
QUESTIONS?
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