graduates: how to build your personal brand (and score a job!) on linkedin

Build your

personal brand on…

Lauren Gilbert A LinkedIn’er

And score a job!

Who is already a LinkedIn Member?

Who has profile picture on your LinkedIn profile?

Who has joined 2+ groups?

Who follows 5+ companies?

Connect the world’s professionals to make them more

productive and successful

Our Mission

414m+

Let’s get started on creating that killer LinkedIn Profile

Tell people what

you’re excited

about now

And the cool

things you want to

do in the future

Searchable

Your headline

1

Your photo

2

Make it

professional

Smile!

7x more views

Summary & Experience

3

What motivates you,

what you’re skilled at,

what’s next and who

you are!

Use keywords

List all your jobs – even

part-time, and

accomplishments

Your organisations

4

Are you a Club

Member at school

or outside?

Describe what you

did there

Education & volunteering

5

Include your university and

courses

Include summer programs

e.g. language courses

Volunteer experience is just

as valuable as paid work!

Recommendations & Skills

6

Ask professors,

managers or

classmates

5 core skills –

including your study

Endorse others and

encourage them to

return the favour!

Don’t be shy!

In school, out of

school, tell us your

role in the project

Awards & Projects

7

Universities & Companies

8

Follow Universities

and find Alumni

Follow Companies

and find colleagues &

jobs

Join groups

9

Join groups of interest

Increase your visibility

Contribute to the

group with your

opinion

See jobs

Apply for jobs

10

Jobs you might be

interested in

Search Jobs

Be searchable!

But… Why should you care…?

Your online professional profile

Grow your network

Be first to see relevant jobs

Potential employers can find you

Your competitive edge!