graeme mclean project manager - visitscotland€¦ · scottish economy - £257m - tourism, retail,...

Ed ShooteMTB Development Coordinator

This new role is funded by the following organisation's:

Value of MTB to

Scottish Economy

- £257m - Tourism, Retail, Products

- £90m - Tourism

Creating a destination

Impact of Mountain

biking in Tweed Valley

- Tourism industry

- Builds community

- Health and wellbeing

- Relocation to Tweed Valley

- Job creation

Background to

stakeholder plan

Stakeholders

• Forestry Commission Scotland

• Tweed Valley Tourism Consortium

• Scottish Borders Council

• AimUp

• VisitScotland

• Scottish Enterprise

• MTB Centre of Scotland, Glentress.

• Hillside Outside Events

The Stakeholder Plan

The 8 Areas of focus

1. Trails

2. Packaging Services

3. MTB and other attractions

4. Accommodation available

5. Masterplan for Innerleithen

6. Attract businesses to Tweed Valley

7. Events

8. Social media strategy

Approach- Partnership working

- LEADER Funding

- Spreading good practice

- Sustainability

- DMBinS (mostly) provide support

Packaging the Product

- Workshops bringing businesses together

- Supporting new ideas and innovation

- Linked up journey

Make it easy

Journey to the Trails

-Who are we targeting?

-Plane to trail journey

-Airport, trams, trains

- Rental cars for bikes

- Bikes on buses

-Integrated journey

Integrating MTB Product

-Family destination

- Attract activity providers

- Promote existing

- Cultural attractions – older adults

- Adult groups

-Brewery

-Bars & Restaurants

Integrating MTB Industry

-Accommodation providers

-Bike Hotel Scotland

-Advise

-Inspect

Case Study;

Park City, Utah

Case Study;

Park City, Utah

MTB packages

promoted-Ladies riding weekends

-Family riding

-International Enduro riders

-Adventure and Gravel

Working Together

- Social media planning

- Events cycling + other

- Promoted

- Repeat visits

- Packaging the product

- National and Regional

Seizing opportunities

Guides & Skills Instructors

Visitors

- 7% International

- Euro BREXIT boost….

- Social media users?

- Technology - E-Bikes

Demographics

Purpose Built Facilities –

Across Scotland

The Future

Embracing Technology

Promoting area -

Events Calendar

National Partners

Highland Cluster

Group1. Master planning the trails – Key

destinations

2. Working with DMO to package

product

3. Infrastructure – trails and trail

associations

4. Promote exisitng assets

National Co-ordination Bring Stakeholders Together

Any questions?

Thank You