grand-opening plan nanshan jiahua school
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Grand-Opening PlanGrand-Opening PlanNanshan Jiahua SchoolNanshan Jiahua School
Dorothy QIDorothy QI
MenuMenu
Promotion before the OpeningPromotion before the Opening
Media / Special Invitation/ Direct Promotion / Weibo & FacebookMedia / Special Invitation/ Direct Promotion / Weibo & Facebook
Mutual Operator /PartnershipMutual Operator /Partnership
ItineraryItinerary The preparation for the Opening NightThe preparation for the Opening Night
First part 18:00-19:30First part 18:00-19:30
Sect Part 19:30-20:45Sect Part 19:30-20:45
Last part 20:50-21:00Last part 20:50-21:00
A Glance at the new schoolA Glance at the new school
Media PromotionMedia Promotion
1. Press 1. Press Conference: Sept. Conference: Sept. 20, Nanshan 20, Nanshan School (2 days School (2 days before opening before opening day)day)
2. The Grand 2. The Grand Opening Event Opening Event (Open to Media)(Open to Media)
Who Will Be There?Who Will Be There?
Four Local Chinese NewspaperFour Local Chinese Newspaper
Who Will Be There?Who Will Be There?
A local English A local English Newspaper and a Newspaper and a MagazineMagazine
Who Will Be There?Who Will Be There?
Shenzhen Party Shenzhen Party
(Website Forum)(Website Forum)
Nandu InternetNandu Internet
Direct Marketing PromotionDirect Marketing PromotionDirect MarketingDirect Marketing Foot trafficFoot traffic Department StoresDepartment Stores
(Maoye Mall /Nanshan BookCity / RenRenLe /Haiya Mall)(Maoye Mall /Nanshan BookCity / RenRenLe /Haiya Mall)
Special InvitationSpecial Invitation
English InvitationsEnglish Invitations Chinese InvitationChinese Invitation
Where To Target?Where To Target?
Around the Nanshan SchoolAround the Nanshan School
Around the Futian SchoolAround the Futian School
District Subway StationsDistrict Subway Stations
Shenzhen University CampusShenzhen University Campus
Nanshan Science & High-tech ParkNanshan Science & High-tech Park
Mutual OperatorsMutual Operators
Bars in COCO ParkBars in COCO Park
Bars in Nanshan Bars in Nanshan
Come With Your Friends!Come With Your Friends!
Sent the Invitation by Sent the Invitation by E-mail To Nearly E-mail To Nearly 20,000 Existing 20,000 Existing Customers And Customers And Contacts.Contacts.
Big Discounts! 20% Big Discounts! 20% OFF for You Both!OFF for You Both!
Bigger Discount for Bigger Discount for Group Buy!Group Buy!
3 Persons---25% OFF3 Persons---25% OFF 5 Persons---30% OFF5 Persons---30% OFF
@Jiahua in Weibo@Jiahua in Weibo
Transfer the opening information to Transfer the opening information to at least 5 friends and @ Jiahua at least 5 friends and @ Jiahua
You Will Get 100JHD!You Will Get 100JHD!
The Grand Opening NightThe Grand Opening Night
18:00-21:00 Sep 22th, Thursday night18:00-21:00 Sep 22th, Thursday night Jiahua Language SchoolJiahua Language School’’s second campus s second campus
@ Nanshan Coastal City. @ Nanshan Coastal City.
Delicious Food & DrinkDelicious Food & Drink
Famous Cook Mirko Famous Cook Mirko
BBQ on the BalconyBBQ on the Balcony
Music / Pictures / VideosMusic / Pictures / Videos
Project event pictures Project event pictures
@jiahua on the wall @jiahua on the wall
with musicwith music
Good stories of students Good stories of students
( Dolphin and Lisa)( Dolphin and Lisa)
First part: Socilized Time First part: Socilized Time (18:00-19:30)(18:00-19:30)
Enjoy the food, drink Enjoy the food, drink and BBQand BBQ
Chat with old friends Chat with old friends & new friends& new friends
Get information from Get information from JiahuaJiahua’’s teachers s teachers and consultantsand consultants
Second Part: The Big NightSecond Part: The Big Night(19:30-21:00)(19:30-21:00)
The famous Local The famous Local Band Band ““Mind the Mind the GapGap””
will bring us the will bring us the Opening show!Opening show!
Here are our hosts Here are our hosts –– Eric and Gracie!! Eric and Gracie!!
Welcome Patrick to speechWelcome Patrick to speech
Patrick is a very Patrick is a very experienced and experienced and popular English popular English teacher at Jihuateacher at Jihua
He is responsible He is responsible for the English for the English Teaching at Teaching at Nanshan SchoolNanshan School
6 Door prize !6 Door prize !
Tree Door PrizesTree Door Prizes
for Chinese Studentsfor Chinese Students
3rd Prize: 30 days English Free Class 3rd Prize: 30 days English Free Class x4 x4
2nd Prize: 3 months English Free Class 2nd Prize: 3 months English Free Class x2x2
1st Prize: 1 year English Free Class 1st Prize: 1 year English Free Class x1x1
6 Door prize !6 Door prize !
Three Door Prizes Three Door Prizes
for Foreign Students for Foreign Students
3rd Prize: 10 hrs Free Mandarin Class x4 3rd Prize: 10 hrs Free Mandarin Class x4
2nd Prize: 20 hrs Free Mandarin Class 2nd Prize: 20 hrs Free Mandarin Class x2x2
1st Prize: 50 hrs Free Mandarin Class 1st Prize: 50 hrs Free Mandarin Class x1x1
Welcome High Level StudentsWelcome High Level Students
Linsey: Linsey: a high school student a high school student who just won the second place of who just won the second place of Shining Star English Contest in Shining Star English Contest in the whole Chinathe whole China
The Champion of 2012 The Champion of 2012 Business Contest@jiahuaBusiness Contest@jiahua
The Champion and the The Champion and the runner-up of 2012 runner-up of 2012 Maderine Mania@jiahuaMaderine Mania@jiahua
3rd Prize Open (19:45)3rd Prize Open (19:45)
The four students will share their The four students will share their stories@Jiahua and show their wonderful stories@Jiahua and show their wonderful language skills!language skills!
Then they will chooseThen they will choose
the lucky audience the lucky audience
who win the 3rd prizewho win the 3rd prize
Entertainments ProgramEntertainments Program
Two Teacher RepresentativesTwo Teacher Representatives
Tyrone Tyrone –– Who can Who can speak both great speak both great English and English and Maderine!Maderine!
Gracie - Our Gracie - Our excellent Mandarin excellent Mandarin Teacher!Teacher!
2nd Prize Open (20:15)2nd Prize Open (20:15)
Tyrone and Gracie will show the biggest Tyrone and Gracie will show the biggest features and strength of Jihuafeatures and strength of Jihua’’s Classes!s Classes!
Then they will choose the 2nd Prize!Then they will choose the 2nd Prize!
Entertainment ProgramEntertainment Program
Do you want to Do you want to show your talent?show your talent?
Singing/Dance/JokeSinging/Dance/Jokess
Show us what you Show us what you can do and you will can do and you will get 500 JHD for get 500 JHD for your show !!your show !!
Welcome Professor Tang!Welcome Professor Tang!
Professor Tang is a famous Mandarin Professor Tang is a famous Mandarin expert in Shenzhen University expert in Shenzhen University
He is also a good friend of Jiahua SchoolHe is also a good friend of Jiahua School
1st Prize Open (20:45)1st Prize Open (20:45)
Professor Tang will choose the luckiest Professor Tang will choose the luckiest audience to win the 1st prize!audience to win the 1st prize!
Last Part: Sign Now ForLast Part: Sign Now ForGreat Savings!Great Savings!
20% off just for 20% off just for tonight!!tonight!!
Group buy is more Group buy is more cheaper! cheaper!
30 days free Class 30 days free Class for you if your for you if your friend sigh the deal friend sigh the deal over 6 months over 6 months tonight!tonight!
Budget ListBudget List
Press Conference Fee 500/per media 8 Media 4,000 RMB
Invitation Flier 10,000pcs 3,000 RMB
Direct Marketing Fee 500 /per day 3 days 1,500 RMB
Catering Fee 4000 for Food&Drink 1000 for BBQ 5,000 RMB
Decoration 1000 1,000 RMB
Gifts 1000 100 RMB
Total 15,500 RMB
The EndThe End
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