granular local search michael dorausch
Post on 01-Sep-2014
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Going Granular
Presented by:Michael Dorausch, DC
@chiropractic
Local
• Not only about Ranking but about…
Conversion
Local
• Business (or client) w/local service• Leads from Web (conversion)• Already done the basics
Let’s pick a location…
Austin, TX
Location +
• Austin, TX• Granular… Downtown Austin, TX• 111 Congress Avenue, Austin, Texas 78701• 250 W 6th St, Austin, TX, 78701• One Congress Plaza, Austin Business Journal, KPMG• McCormick & Schmick's Seafood Restaurant• Radisson Hotel & Suites Austin• 111 E Cesar Chavez St., Austin, TX 78701• Corner of Congress Ave. & Cesar Chavez St.• Interstate 35, Loop 1 (Mopac Expy)• + Your Business Info
Location + Events
• Austin Boat Show• Carnaval Austin• PubCon• South by Southwest (SXSW)• Austin Reggae Festival• Austin Marathon
Austin Marathon & Half
• 14,000+ Runners• Hundreds of Volunteers• Dozens of Sponsors• Road Closures, Photo Ops, Maps• Targeted Localized Opportunities
Austin Marathon
Philadelphia Marathon
Track Conversions
Location + Events• [city] marathon• Check local laws and regulations• Maps (course, parking, start & finish)• Highlight on Volunteers (happy stories)• Photos (Flickr page, post on blog, etc…)• Video (YouTube, Embed on Blog)• Race Results (Blog post w/links)• Success Stories (focus on community)
Location + Landmarks• Mopac Expy• Old West Austin• Dobie Mall• Train Station• Recreation Center• Cemetery• University• Interstate 35• Butler Park
Location + Landmarks• Monuments• State Capitol• Governor's Mansion• Haunted Hotel• Mount Bonnell• Airports!
Location + Landmarks• Conference Center • Laser Hair Removal• Guitar Center• Hooters• Fuddruckers• Acupuncture• Family Chiropractic• Pubs?
Location + Landmarks• Universal Search!• Drive / Walk• Voice Recorder• Digital Camera• Video / Flip• Street View Maps
Location + Granular
• Landmarks Covered• Events Covered• Go Granular w/ nitty gritty details• Thousands of words in a single photo!
Location + Granular
• True Story!
Thank You PubCon!
See you in Las Vegas!
BackLinks!
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