graphic charter - psioplanet1. logotype the different versions colorimetry technical framework...

Graphic Charter

April 2013

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Graphic charter PSIO

Graphic charter

1. Logotype The different versions Colorimetry Technical framework Dimensions Forbidden Use on backgrounds

2. Typography Printing fonts Fonts for display screens

3. Color range Major colors Secondary colors Colors 4 applications

4. Identity elements Main photographs Photographs 4 applications Secondary photographs Other photographs Logos 4 applications Rainbow bar Diagram

5. Administrative use Business card Letter paper Email signature

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Graphic charter PSIO

Logotype

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Graphic charter PSIO

LogotypeThe different versions

Horizontal solid color

Solid color - 2D

Relief effect - 3D

Horizontal with 3D effect

Vertical solid color

Vertical with 3D effect

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Graphic charter PSIO

LogotypeColorimetry

Solid color - 2D

Relief effect - 3D

PANTONE Cool Gray 8 CC0 M0 J0 N43R171 V171 B173#ABABAD

Black ink shaded off

C0 M0 J0 N100R0 V0 B0#000000

Knock-out

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Graphic charter PSIO

LogotypeTechnical framework

LogotypeDimensions

Horizontal

Vertical

Horizontal with 3D effect

Horizontal solid color

Vertical with 3D effect

Vertical solid color

Minimum width20 mm

Minimum width20 mm

Minimum height10 mm

Minimum height10 mm

1/3 of the logo-type height

1/3 of the logo-type height

1/3 of the logo-type height

1/3 of the logo-type height

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Graphic charter PSIO

LogotypeForbidden

Stretching

Modification or addition of colors

Modification of drawing / brand proportions

Use of the brand without the drawing

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Graphic charter PSIO

LogotypeForbidden

Exceptions

Use of the drawing without the brand, exceptions only

Motif for decorative wallpaper

Use as a watermark in document backgroundExample: letter paper

Sticker for packaging

PSYCHOMED.com® SAVieux Chemin de Wavre 117a - 1380 Ohain - Belgium | Tel. : +32 (0)2 653.32.48 - Fax. : +32 (0)2 653.33.62

www.psychomed.com - info@psychomed.com | VAT : BE0889.047.263

ING Meudon Bank - Avenue Georges Henri 178 - 1200 Brussels - Belgium | IBAN : BE05363013069475 - BIC : BBRUBEBB

CHECKED

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Graphic charter PSIO

LogotypeUse on backgrounds

Solid color - 2D

Relief effect - 3D

Use on a white background only

Use on a white background only

Use on a solid background other than white: knock-out logo

If the background is too light

Either change the background to whiteOr make the background darker to make the logo more visible

Use on a photograph: knock-out logo

Warning: the logo must be placed in a suffi-ciently uniform zone to ensure legibility

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Graphic charter PSIO

Typography

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Graphic charter PSIO

TypographyPrinting fonts

Arial

Gill Sans MT

• Titles other than main ones: bold, black• Text: mainly regular, bold and italics in areas

Colors: • Noir 100%• Noir 85%

Knock-out on a background other than white

Arial boldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Arial regularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Arial blackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

• Main titles: bold in italics• Slogans: bold in italics• Diagrams: italics, bold in italics

Colors: • Pantone Cool Gray 8 C / Black 43%• Colors of the rainbow bar (see the color range)

Knock-out on a background other than white

Gill Sans MT bold avec italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Arial italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Arial bold avec italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Gill Sans MT italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

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Graphic charter PSIO

TypographyFonts for display screens

Famille Verdana, Geneva, sans-serif

• Titles H1 > H6: bold• Text: mainly regular Bold and italics in areas• Captions: italics, bold in italics

Colors: • Titles & Texts : #333 R:51 G:51 B:51• Liens : #004A6F R:0 G:74 B:111

Titles, text and links in white on a non-white background

Verdana boldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Verdana regularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Verdana italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Verdana bold avec italicABCDEFGHIJKLMNOPQRSTU-VWXYZabcdefghijklmnopqrstuvwxyz1234567890

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Graphic charter PSIO

Color range

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Graphic charter PSIO

Color rangeMajor colors

Secondary colors

Grey

Rainbow bar

Magenta Cyan

BlackPANTONE Cool Gray 8 CC0 M0 J0 N43R171 V171 B173#ABABAD

C0 M100 J0 N0R226 V0 B122#E2007A

C0 M100 J0 N0R0 V158 B224#009EE0

C0 M0 J0 N0R0 V0 B0#000000

Light greenC50 M0 J100 N0R151 V191 B13#97BF0D

PurpleC50 M100 J0 N0R147 V16 B126#93107E

OrangeC0 M60 J100 N0R238 V127 B0#EE7F00

Dark blueC100 M100 J0 N0R23 V41 B131#172983

YellowC0 M0 J100 N0R255 V237 B0#FFED00

BlueC100 M50 J0 N0R0 V106 B179#006AB3

RedC0 M100 J100 N0R226 V0 B26#E2001A

TurquoiseC100 M0 J50 N0R0 V151 B144#009790

CrimsonC0 M100 J50 N0R227 V0 B79#E3004F

GreenC100 M0 J100 N0R0 V144 B54#009036

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Graphic charter PSIO

Color rangeColors 4 applications

Colors associated by application

OrangeC0 M60 J100 N0R238 V127 B0#EE7F00

BlueC100 M50 J0 N0R0 V106 B179#006AB3

RedC0 M100 J100 N0R226 V0 B26#E2001A

GreenC100 M0 J100 N0R0 V144 B54#009036

PERFORMANCE

MEDITATION

RELAXATION

MUSIC

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Graphic charter PSIO

Identity elements

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Graphic charter PSIO

Identity elementsMain photographs

Product

User

psio-with-earphones.jpg

tristan.jpg

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Graphic charter PSIO

Identity elementsPhotographs 4 applications

Music

Performance

Relaxation

Meditation

relaxation.jpg

meditation.jpg

performance.jpg

music.jpg

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Graphic charter PSIO

Identity elementsSecondary photographs

Balloon n°1

Group

balloon-1.jpg

group.jpg

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Graphic charter PSIO

Identity elementsOther photographs

girl-1.jpg

light-man.jpg

dark-profile.jpg

lounge.jpg

sun-man.jpg

sun-1.jpg

balloon-2.jpg

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Graphic charter PSIO

Identity elementsLogos 4 applications

Rainbow bar

Diagram

MUSIC

PERFORMANCE

RELAXATION

MEDITATION

Highattention

Normalattention

Non-attention,sleep

Floatingattention

Suggestion (lying down)

Med

itatio

n (s

itting

)

Attentionat rest

You ar

e here

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Graphic charter PSIO

Administrative use

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Graphic charter PSIO

Administrative useBusiness card

Letter paper

Company NameStreet + Number - Post Code + City - CountryTel. +11 1 111 11 11 - Fax +11 1 111 11 11website

Mobile phoneE-mail

First Name + NameTitle

PSYCHOMED.com® SAVieux Chemin de Wavre 117a - 1380 Ohain - Belgium | Tel. : +32 (0)2 653.32.48 - Fax. : +32 (0)2 653.33.62

www.psychomed.com - info@psychomed.com | VAT : BE0889.047.263

ING Meudon Bank - Avenue Georges Henri 178 - 1200 Brussels - Belgium | IBAN : BE05363013069475 - BIC : BBRUBEBB

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Graphic charter PSIO

Administrative useEmail signature

www.psio.com - www.psioplanet.com info@psychomed.com

All rights reserved. PSiO, the PSiO logo and PSiOplanet are worldwide registred trade-marks of Psychomed.com SA. International

patented n° PCT/EP2011/068407.