graphic design - colours

Lesson 5: Basic Design Principles [Part 3]

COLOURS

M.5 Graphic DesignAjarn Jamie

RED

Red Associated with

fire Intense, vibrant,

aggressive Stimulates blood

pressure Festivity (Santa

Claus) Devil, debt,

revolution, danger

Red Around the World

In China red symbolizes celebration and luck, used in many cultural ceremonies that range from funerals to weddings.

In India red is the color of purity (used in wedding outfits).

GREEN

Green

Associated with spring, youth, the environment

Makes people feel calm

Colour of envy, nausea, poison and decay

Green Around the World

In China, green hats mean a man's wife is cheating on him; it is not a good colour for packaging.

In France studies have indicated green is not a good colour choice for packaging either.

In India green is the color of Islam. In Ireland green has religious

significance (Catholic).

YELLOW

Yellow

Associated with sun and light

Has the highest reflection value

Colour seen first when against black

Colour of illness, cowardice (-), and happiness, hope (+)

Yellow Around the World

In Asia yellow is sacred, and imperial.

The yellow rose is a symbol of friendship, less passionate or threatening than red ones.

BLUE

Blue

Associated with the sky and water

Represents spirituality

Signifies detachment, peace, distance

Color of depression, cold and introversion

Blue Around the World In China, blue is associated with

immortality. In Colombia, blue is associated with

soap. For Hindus blue is the color of Krishna. For the Jews, blue symbolizes holiness. In the Middle East blue is a protective

color.

Blue is often considered to be the safest global color.

Complementary Colors

Colors that are opposite on the color wheel are called complementary colors.

They make an impression when used together.

Hue

Hue means the name of the color!› Hot pink› Lime green› Powder blue

Hex Codes

Each hue has a different hex code, or six-digit number that means what color it is.

In Photoshop, you can customize the exact color that you want.

Shade

Shade is the different amounts of a color that are added. The most red is on the left and as the level goes down red turns to black.

Color Balance

Dynamic to Less eye-catching: Complements Split complements Analogous Monochromatic colors

In-class Graphic Design Project

Get into groups of THREE You are part of a graphic design

team—I want you to pretend that you own a design company. Try and think of a name for your company.

What does a graphic design team do?

Help to come up with ideas BRAINSTORM! Deliver the best product to its

customers Be as creative and thorough as

possible Solve problems together!

What is the project?

“I want to open up a café/ coffee shop/ restaurant named Coffee

Buzz. I want you to tell me what colour(s) I should use for my logo or in my advertisements. What color is associated with Coffee

Buzz?”

Your Job

First, tell me which colours you think would use for advertising

Coffee Buzz.Why did you choose these

colours? Then, using Photoshop work together to design a simple

logo.

What I want today

Each group – create a blog and upload:1. Your Graphic Design Team name.2. Your teams’ names and numbers.3. What colours, shapes and lines you

decided to use and why. Coffee Buzz

4. A copy of your logo (Remember to save your completed file as a .jpg or .gif).