green marketing ppt

• Macdonald’s have stopped

packaging their

hamburgers etc in

polystyrene containers

and now use cardboards

which comes from a

renewable resource and is

biodegradable or

recyclable .

The production process is compatible with ecosystemThe production process is compatible with ecosystem

It is compatible with goals of the companyIt is compatible with goals of the company

It satisfies the consumersIt satisfies the consumers

Eco label is an environmental claim that appears on the packaging of a product .It is awarded to a manufacturer by an appropriate authority. ISO 14020 is a guide to the award of Eco-labels.

The government of India launched an Eco-mark Scheme in 1991 to increase consumer awareness in respect of environment friendly products.The aim of the scheme is to encourage the customers to purchase those products which have less harmful environmental impact.

Eco label is an environmental claim that appears on the packaging of a product .It is awarded to a manufacturer by an appropriate authority. ISO 14020 is a guide to the award of Eco-labels.

The government of India launched an Eco-mark Scheme in 1991 to increase consumer awareness in respect of environment friendly products.The aim of the scheme is to encourage the customers to purchase those products which have less harmful environmental impact.

• Improvement of image and sales of products

• Manufacturer’s being more accountable to environmental impacts.

• Consumer’s awareness that their choice of product do affect the environment as some products are less damaging to environmental than others

• Improvement of image and sales of products

• Manufacturer’s being more accountable to environmental impacts.

• Consumer’s awareness that their choice of product do affect the environment as some products are less damaging to environmental than others

Eco labeling leads to

• 3 stages led to award of eco-mark in IndiaThe Steering Committee of the MEF determines the product categories

for coverage under the scheme and to formulate strategies for implementation and future developments of the scheme.The second stage is the identification of specific products to be selected and the individual criteria to be adopted by the Technical Committee of CPCB.

In the third stage the Bureau of Indian Standards (BIS) is to certify the product and formulae contract with the manufacturer allowing the use of eco-mark.

STATUS FOR ECO-MARK DEVELOPMENT

1. Soaps and detergents2. Paper3. Food items4. Lubricating oils5. Packaging materials6. Paints and powder

coatings7. Batteries8. Electrical / electronic

goods9. Food addition10.Wood substitutes11.Cosmetics12.Aerosol propellants13.Plastic product14.Textiles15.Fire extinguisher16.Leather