greening kroeber poster 2012

Greening Kroeber

Purpose • To create public awareness in Kroeber Hall about water,

energy, paper towel usage, and toxics in art materials through

stickers, signage, posters, newsletters, blogs, flyers, and

other marketing tools.

• To decrease the amount of waste generated and water and

energy usages.

http://kroeber.berkeley.edu/

a marketing campaign designed to create public awareness in Kroeber Hall about the environmental impacts of daily habits

Art Studios & Bathrooms

Logistics Every month, the campaign focuses on a different theme regarding sustainability. Each theme includes a 1. large color

poster, 2. matching postcard (with 10 facts & tips), and 3. sustainability board update. The print materials will be

posted and distributed around Kroeber while the sustainability board update occurs on the Mezzanine Level.

Team

Posters

August: Campus Sustainability September: Purchasing Art Supplies October: Water November: Energy

Dec/Jan: Purchasing & Reusing February: Waste

Joanna Young (undergraduate): Project Manager & Grant WriterAmy Zhong

(undergraduate): Creative DirectorSandy Liu (undergraduate): Assistant

Graphic DesignerRobert Lewis (staff): Office Coordinator for Dept of Art

PracticeJude Bell (staff): Administrative Specialist for Dept of Art Practice

Results End-of-the-year surveys will be handed out to students

in May 2012 to measure the change in sustainability

awareness.

Execution

Before: Installation of

new, permanent

signage. Previous

signage was printer

paper and not durable.

After: New signs will

last longer and less

resources will be used

in the long run.

Left: Postcards with chocolate. Right: Sustainability Board.

Beginning-of-the-year surveys (85 Kroeber respondents)

were handed out to students and found that:

86% don’t know the UCB GHG emission target of 1990

levels by 2014.

92% don’t know how to report leaky faucets.

69% don’t know that plastics have recycling numbers.

85% of students don’t know what plastics are recyclable

at UCB & in the City of Berkeley.