greenwashing boom
Post on 31-Dec-2015
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Greenwashing boom. “Eco-bio” fashion leads to adquisition of vocabulary but…business as usual NGOs vs Business & Politicians Term confusio Certifications ignored Lack of awareness. Term Confusion. Sostainable T. = ecotourism Responsible T. = ¿aren’t we responsible? - PowerPoint PPT Presentation
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Greenwashing boom
• “Eco-bio” fashion leads to adquisition of vocabulary but…business as usual
• NGOs vs Business & Politicians
• Term confusio
• Certifications ignored
• Lack of awareness
Term Confusion
• Sostainable T. = ecotourism• Responsible T. = ¿aren’t we responsible?• Turismo… Solidario, eco, Justo, Ético, etc.
Certifications?
Sensitive consumers are there…but don’t know the problems
Fair Trade (Coffee, Chocolate…)
Volunteering
Activism
Responsible Consumption (Bodyshop)
Sensitive people + Awareness = change
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