group 1 (bravo) laney jean sammy cindy carrie. outline laney- introduce slogan, conclusion, ppt...
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Outline
• Laney- Introduce slogan, conclusion, PPT
• Jean- Introduce brand• Sammy- Strengths & Weaknesses• Cindy- Opportunities & Threats• Carrie- Relative information & video
Introduction• 85℃ company is a recently rising
star among the café chain stores in Taiwan. It’s an original brand from Taiwan, within 6 years it expands to 325 branch stores, in Taiwan, China, America and Australia.
Company Profile
• President : Wu Cheng Hsueh • Capital : NT$ 90 million dollars • Number of Employees : 2500 • Number of Stores : 400
Strengths
• Delivery different from other cafe • Elegant store design : light decoration French window display
Weakenesses• Franchise stores are growing too fast :
such as “Ching-Shin(清心 )” and “50lan”• The quality of access is not easy to control : centralized distribution in central kitchen • Insufficient preference of brand : the main customers do not have fixed habit of brand slogan is unfamiliar with customers • Servers are not have good stuff : the train of franchisee too haste • The advertisement is little• The parking space is few
Successful strategy(4P) Price ─ parity Place ─ prosperous spots Product ─ 1. premium coffee beans from Guatemala 2. delicate and various cakes & coffee 3. high quality 4. good service - 24 hours a day Promotion ─ 1. Premier Points Card 2. Order the products online 3. launch every kinds of acrivities
Relative Information
• http://www.youtube.com/watch?v=HmY1vI98W2M• AD edition A
• http://www.youtube.com/watch?v=ClUqUm35Fgs&feature=related
• AD edition B
• http://www.ocweekly.com/2008-11-27/food/85-degrees-c-bakery-cafe/
• BLOG
• http://www.youtube.com/watch?v=SninVB5SVwA&feature=related
• CTV report
Reference• SWOT-• 商業周刊 1141期: http://www.businessweekly.com.tw/webarticle.php?id=37945&p=5• TVBS 新聞 http://www.tvbs.com.tw/news/news_list.asp?no=arieslu20081206115159• 上海新聞 http://big5.eastday.com:82/gate/big5/sh.eastday.com/qtmt/20090124/u1a529610.htm• http://www.85cafe.us/ http://www.wretch.cc/blog/xxhark/3271324 http://www.shs.edu.tw/works/essay/2006/10/2006102914394232.pdf http://www.shs.edu.tw/works/essay/2007/10/2007103022120942.pdf http://blog.yam.com/candy_yang/article/15081633
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