grow your mobile app with kamo

Grow your AppWith Kamo from

Our Host: Mack

BD at TapstreamMaster Mobile Debaters#UAisHardApp Marketing Daily

#UAisHard @tapstreamapp mack@tapstream.com

Our Guest: Kamo

Founded LOLAppsLed growth team to 100mm MAUMerged with 6WavesRuns RevsmirkCan play chess without a board

#UAisHard @tapstreamapp mack@tapstream.com

The Revsmirk Process

What is the one metric you want to grow?

#UAisHard @tapstreamapp mack@tapstream.com

The RevSmirk Process

The Components of Revenue

Revenue = installs * [signups / installs] * [purchasers / signups] * [purchases / purchaser] * [Revenue / purchases]

#UAisHard @tapstreamapp mack@tapstream.com

The Revsmirk Process

Prioritize traffic sources based on revenue.

#UAisHard @tapstreamapp mack@tapstream.com

The Revsmirk Process

Are you REALLY ready for more traffic?

Best User Thesis

Establish Components Baseline

#UAisHard @tapstreamapp mack@tapstream.com

The Revsmirk Process

Expand.Do not Deviate.

#UAisHard @tapstreamapp mack@tapstream.com

The Revsmirk Process

Ask the hard questions.

#UAisHard @tapstreamapp mack@tapstream.com

The Revsmirk ProcessWhat are the targeting capabilities of your network? How do you determine the targeting parameters? Is it 1st party data? Do you infer them from a statistical model?Where do the ad units show up? Ask for screenshots - this is really important.How much traffic do you drive for your biggest advertiser on avg. per week, month, etc.What do the most effective ads look like? Ask for examples they can send you.What can I expect in terms of cost and conversion rate based on other advertisers with a similar audience/product?

#UAisHard @tapstreamapp mack@tapstream.com

Webinar Format

10 Questions about the past, present and future of app marketing.

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Alphabet Soup

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RTBDSPSSPExchanges

Top 3 Metrics

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If you can only track three metrics?

Mobile Web

Do you like mobile web traffic?

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Apple / Google

Which is better for growth?

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Zombie Networks

Which is better for growth?

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Where to NOT spend your UA $$$

Super Networks

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Who can you trust?

Facebook

Facebook Ad Network- is this a really, really big deal?

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Google

WTF happened to Google and app installs?

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#UAisHard || @TapstreamApp || @Kamobit || Mack@Tapstream.com

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