grow your online giving with alvarum

HOW TO GROW ONLINE GIVING FOR YOUR CHARITY

*For charities that are not yet Alvarum customers

SUMMARY

1. About Alvarum

2. Growing online giving

3. Alvarum solution

4. Focus on Heroes Race

5. Alvarum conditions

6. Advanced products

3

ABOUT ALVARUM

• Started in 2008

• 300 charity partners in France, the Netherlands, Belgium and Germany

• Received in 2008 and 2010 the Innovation Price by the French Association for Fundraising

4

ALVARUM SOLVES THE FUNDRAISING PROBLEM FOR CHARITIES

• €20K average amount raised per charity on first year

• No entry cost

• No need for big staff, open to all charities

SUMMARY

1. About Alvarum

2. Growing online giving

3. Alvarum solution

4. Focus on Heroes Race

5. Alvarum conditions

6. Advanced products

6

RAISE FUNDS ONLINE THROUGH YOUR COMMUNITY

• You get your fundraising portal

• Alvarum coaches you and tells you how to engage your supporters

• Your supporters start creating online fundraising pages for your organization

7

KEY FIGURES

• Average time to create a fundraising page. 3 min.

• Average response rate of donation requests: 25%

• Average fundraising amount per person €500

8

EXAMPLE 1: FUNDRAISERS

• Marianne, 55 years old, not sporty

• Participates in the Heroes Race to support her favorite charity

• Raised € 950

9

EXAMPLE 2: FIRST YEAR ON HEROES RACE

• Charity participates in the Heroes Race for the first time

• Recruited 35 people like Marianne

• Fundraisers attracted 800 donors

• Raised together € 22.000 for the charity

10

EXAMPLE 3: DEFI MÉKONG CHALLENGE

• One project to build a school in Laos

• 20K Paris Race

• Fundraising goal per person €100

• 260 participants and €41 000 collected

11

EXAMPLE 4: PERSONAL EVENT FUNDRAISING

• Blandine et Virginie want to celebrate their 50th birthday together,

• Ask for donations for cancer research instead of a gift

• Raised € 10.735 with 63 donors 

SUMMARY

1. About Alvarum

2. Growing online giving

3. Alvarum solution

4. Focus on Heroes Race

5. Alvarum conditions

6. Advanced products

13

ALVARUM OFFER FOR CHARITIES

• Alvarum Fundraising Platform

• Alvarum Coaching

• Alvarum Challenges, such as the Heroes Race

14

STEP 1: YOU REGISTER AND GET YOUR FUNDRAISING PORTAL

• Send registration form and required documentation per email to Alvarum

• Receive reception confirmation

• Your fundraising portal is available the next Wednesday

15

STEP 2: YOU GET ALVARUM COACHING

• Coaching by email providing reminders and advice

• Free content in the knowledge center: weekly case studies, interviews and tips

• Best practices sharing (Alvarum events, online groups etc.)

16

STEP 3: YOU ENGAGE YOUR COMMUNITY

• Dedicate a permanent section on your website to challenges

• Participate in two Alvarum challenges per year, including Heroes Race

• Communicate regularly by having permanent sections in all your media (newsletters etc.)

17

STEP 4: FUNDRAISERS RECRUIT DONORS

• Supporter creates fundraising page

and receive Alvarum coaching

• Asks friends and family for donations through personalized emails and social networks

• Donations are made directly on the page and donors leave a comment

18

STEP 5: YOU COLLECT MONEY AND DATA

• Donations are made online and transaction receipt is send to each donor

• Collected amount is transferred directly to your charity the following month

• You can download fundraiser and donor data from the backoffice

SUMMARY

1. About Alvarum

2. Growing online giving

3. Alvarum solution

4. Focus on Heroes Race

5. Alvarum conditions

6. Advanced products

20

HEROES RACE

• First international fundraising challenge series (Paris, Amsterdam, Brussels, Berlin)

• Promoted in different new channels, newspapers and hundreds of online pages

• Appeal to a new target group and recruit new donors

21

HEROES RACE

• 120 charities involved

• 2000 fundraisers

• 25.000 online donors

• >€1M raised online

SUMMARY

1. About Alvarum

2. Growing online giving

3. Alvarum solution

4. Focus on Heroes Race

5. Alvarum conditions

6. Advanced products

23

ALVARUM CONDITIONS

• Alvarum Platform: €240 /year (free try for new charities) + 5% fee over transactions

• Alvarum Coaching: free

• Fundraising Challenges: per participant fee

SUMMARY

1. About Alvarum

2. Growing online giving

3. Alvarum solution

4. Focus on Heroes Race

5. Alvarum conditions

6. Advanced products

25

ADVANCED PRODUCTS

• Fundraising tools: turnkey white label event website with custom domain name

• Concept consulting: launching own fundraising events with Alvarum coaching

• Promotion kit, recruitment plan, community fundraising development