growing and engaging your audience with social data
Post on 13-Jun-2022
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Growing and engaging your
audience with social data
Sarah Karam, Google Platform
Focus on the user and all else will follow.
User data can enrich experiences both on
and off your platform
New Engagement Challenges
Yesterday
Cookies
Today
Different identifier on every device
?
Tomorrow
Trusted, cross-
device identity
provider
developers.google.com/+/features/sign-in
Create rich identities via Google Sign-In
developers.google.com/+/features/sign-in
Call profile data such as Name, Email, Gender, Demographic, Circles, Circle user data and more to customize your user
experience.
Use YouTube channel subscriptions and suggested content as a recommendations engine
developers.google.com/youtube/v3
developers.google.com/+/features/play-installs
Fitbit
Continue a consistent experience and grow your user base on Android
When you prompt users to share…
developers.google.com/+/web/share/interactive
developers.google.com/+/web/share/interactive
…pre-fill customized recipients to remove friction and increase engagement
Suggest friends to inviteusing mobile phone contacts
developers.google.com/google-apps/contacts/v3/
Contextualize the user experience
off your platform
developers.google.com/app-indexing
When relevant, Google search results will include deep links to apps
developers.google.com/gmail/actions
Increase email engagement with actions
developers.google.com/google-apps/calendar
If your app manages anything time-related, use the Calendar API
For the past 15 years, Google has
been building out the world’s fastest,
most powerful, highest quality cloud
infrastructure on the planet.
Cloud Platform is built on the same
infrastructure that powers Google.
Storage App ServicesCompute
Cloud Storage
Cloud SQL
Cloud Datastore
Compute Engine
App Engine
BigQuery
Cloud Endpoints
Google Cloud Platform
60%
acceptance rate to install their Android app
50%
higher conversion by users who sign in with Google vs. other methods
21%
increase in registration rate
14%
Higher order value than average by users who sign in with Google
How Sign-In has impacted developers so far
developers.google.com/+/features/case-studies
Thank You
Appendix
google.com/insidesearch/features/plus/relatedpeople.html
Get more of your contentIn Google Search
developers.google.com/+/web/share/interactive
Interactive posts have a prominent call-to-action button
developers.google.com/+/web/share/interactive
3x higher CTR than a standard share
How Google Can Help
Increase Your AudienceDeepen Engagement
Drive Mobile
Growth
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