growing your business through subscribers & advertising in email

Growing your Business through Subscribers &

Advertising in Email

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LiveIntent is the real-time platform for delivering geo, device and time-optimized display ads within email newsletters, alerts and notifications - at the time of open. We make it easy for publishers to monetize their newsletters and for advertisers and agencies to reach targeted consumers through an exchange/SSP model.

LiveIntent is NOT an ESP or List Manager - We do not send email.

What is LiveIntent?

One Email, Dynamic Experience

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Legitimate email usage is far larger than social media, total searches, and even total internet page views combined.

2.9 billion accounts

188 billion messages / day

The Value of Email

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Average View-time

TV Commercials

Display in Email

Radio Commercials

Online Display

30 seconds

28.3 seconds

20 seconds

8 seconds

Average view-time in email is comparable to

commercials on TV, but is way more measurable

User Profile

CHANNEL USERS

Search Intenders, but not necessarily discoverers

Web Casual visitors, browsers

EmailSubscribersOpenersClickers

An Email Subscriber has:

Signed up

Opted in

Clicked on email

client

Scanned Inbox

Clicked on

YOUR message

Read it!

With Intent &

Attention!

For an average

28.3 seconds!

BEST CUSTOMERS TO ACQUIRE

• +1000s of newsletters

• +750 million email opens

• .26% avg CTR

• 7.79% avg CCR

• 16% avg CCR for email submissions

• 12.6% HHI > $150K

• iPhone is the top browser for 21-34 year olds

• iPads most popular 35-64 year olds

• Zero Complaints

Across the LiveIntent Exchange

About TechliciousLiveIntent client since July 2011

The voice for women in consumer technology

• Highly engaged audience• Syndication with

MSNBC/Today & others• Premium sponsors

Goal: Replicate DailyCandy model with Techlicious Daily newsletter

ChallengesCHALLENGE #1

Increase daily newsletter subscribers from 8,000 to 25,000+Budget: $50,000/COA target <$2.50Strategy: Lead generation through CPM/CPC/CPA campaigns,

Barter agreements, Content syndication

CHALLENGE #2

Monetize unsold newsletter ad inventoryStrategy: Maximize CPM while maintaining high standards for

Techlicious brand

Results: Subscriber Growth

From July to Oct ’11, grew list to +33,000 subscribers

Cost: Blended COA of $1.95

Jun Jul Aug Sep Oct0

5000

10000

15000

20000

25000

30000

35000

40000

But not all channels deliver

equal results!

Results: Cost per SubscriberCPA channels were significantly cheaper than CPM/CPC channels

Barter CPA channels Direct ad placement

Facebook Google Adwords$0.00

$10.00

$20.00

$30.00

$40.00

$50.00

$60.00

$70.00

$0.00$2.50 $3.85

$6.33

$61.32

Results: LiveIntentNot all leads are created equal

LiveIntent had • fewer spam

complaints• much better

engagement • higher income

leads

Percent of total subscribers

Channel  Bad addresses / spam complaints Unsubscribes 5 Star

subscribersHHI

>$150k

LiveIntent 2.7% 19.9% 11.4% 22.7%

CPA 1 3.3% 22.2% 5.0% 4.5%

CPA 2 6.1% 25.9% 4.6% 2.9%

CPA 3 4.2% 16.7% 4.3% 2.4%

CPA 4 13.0% 26.0% 2.9% n/a

CPA 5 3.6% 18.1% 2.6% 1.5%

Results: Inventory MonetizationImplemented 300x600 ad unit with LiveIntent

For the period Nov ‘11 – Jan ’12:

• Avg CTR: 1.9% (display avg .08%)

• Avg CCR: 25.7%

• Avg eCPM: $10.21

eCPM is lower than our standard rate, but it works out well for us as a solution for unsold inventory.

Ad content is excellent match for our audience

If you want to be like Techlicious and build your business with LiveIntent…

Launch1

Learn2

Scale3

How it works

THANK YOU!Any Questions?