growing your small business with facebook

FOR SMALL BUSINESSSmall Business Development Center-SWTCC

10/2/14

YES, YOU NEED A BUSINESS PAGE

• Everybody has a Facebook Page…and you should, too.

GRANDMAS POPES PRESIDENTS

BUT WHY?

14%

86%

TRUST

Advertising Peer Reviews

14% of People Trust Ads

VS

86% Who Trust Peer Reviews

Build a Page That Has Reviews of Your

Service or Product, Along With Pictures

FACEBOOK IS GREAT BECAUSE…

• You can be a part of the conversation ABOUT your business

• Market directly to your target market, in a way they appreciate

• Build brand value & expertise

• People EXPECT to see you online!

SETTING GOALS FOR YOUR PAGE

• Before you begin to post, you should know:

1. What’s my business’ brand/message?

2. What value will I provide my visitors?

3. How will I build a relationship?

4. How will I LISTEN to conversations, POSITIVELY engage & offer

support?

5. What will the posting schedule be?

WHERE DO I START?

• Go to facebook.com

• Look at the very bottom of the page, where you can create a new business page

• Log in with your personal page

log in (if you have one)

• No personal page? Sign-up

• You’ll be taken to screen to start

setting up business.

SET-UP CONTINUED

Sign-up Page Details

WHAT ELSE DO YOU NEED?

Logo Pic Cover Pic

FUNCTIONALITY

Facebook Tabs Facebook Apps

Add more info/engage visitors longer Add personality to your page

Add apps & tabs to collect emails/connect with customers

REMEMBER…

• WHAT you say AND HOW OFTEN you say it is equally important

• Regular, engaging posts grow interest and visitors

• Invite your real friends from you personal page and the public

• Search for your competitors….then “Like” their pages

• Follow for insights and popular posts in your industry

• Remind people to visit and Like your Facebook page EVERYWHERE!

• Put in your email signature, post around your business, on your website

• BE PATIENT!!!

• If you’re consistent and having engaging posts, your followers and Likes will grow

QUESTIONS?

Dominique AndersonPublicist | Crisis Manager

(901) 236-5298

Dominique@onevida.com