growth hacking dates back to david vs. goliath

What is Growth “Hacking”?just a sexy word for digital marketing?

David Arnoux @darnocks

@growthamsterdam

David vs Goliath

vs.63.6% victory!

Over the past 200 years, when small armies use

unconventional methods they won almost 2/3rds of the time

Unconventionial tactics

vs.

Why Growth “Hacking”?•Startups tend to have limited resources so they need to be

very creative to grow, acquire new users and retain them

•Traditional marketing channels are expensive and saturated

•Most startups focus heavily on product but the real challenge is with distribution (Dave McClure, founder of 500 startups)

•Growth Hackers don’t really care about “brand awareness” they care about ROI and finding out “what works”

• It’s exciting and fun as hell!! It’s guerrilla warfare :)

What is Growth Hacking?

What is Growth Hacking?

Growth Hacker vs. Digital Marketer

Let’s look at some examples...

PLATFORM INTEGRATION

thanks to @morganb

Airbnb

Airbnb

VIRAL GROWTH / REFERRALS

thanks to @morganb

Dropbox

2.8million invites sent in April 2010!100k to 4mio users from 2008 to 2010!

DATA & TESTING(conversion rate

optimization)

Your 2 best friends

Know where you’re losing visitors(and money)

Visited Signed up Activated Referred

AB test your sign up forms!

(source: contentverve.com)

12% conversion

AB test your Value Proposition

AB test your Value Proposition

26% conversion

A/B test your copywriting

+60%

A/B test imagery and colors

(source: contentverve.com)

A/B test testimonials

(source: conversionxl.com)

A/B test referral pages

+200%

A/B test payment pages

+16% sales

A/B Test Usability

Growth Hacker tools

These have saved me from learning to code :D

Be careful•There is no point in scaling if you have not reached

product/market fit (Sean Ellis recommends 40% of users should be “very disappointed to lose your tool)

•Some growth hacks are NOT sustainable so only apply to very early stages

•The term “Growth Hacking” is used for everything and anything nowadays

• It doesn’t really matter what you call it as long as it brings growth!

Thanks!QA

David Arnoux @darnocks