gsummit sf 2014 - rituals, selfies and cult connection : a vision for the future of true loyalty by...

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Rituals, Selfies and Cult Connection: A (Brief) Vision for the Future of

True Loyalty

Barry Kirk, Loyalty Strategy Guy@barrykirk

#Nerd #The1970sRocked2

Rational Economic

Model $Debunked

PositiveNegative

High Emotion

Low Emotion

What else do we talk about when we

talk about brand loyalty?

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TOPIC RANK

Vacations 1Women’s Rights 2US Politics 3Television 4Politics/Social Issues 5LGBT Issues 6Budget Negotiations 7UK Politics 8Religion 9Family Life 10US Economy 11Sports 12Animal Rights 13Sea Travel 14Health Insurance Coverage 15College Sports 16Federal Reserve & Banking 17US Government 18

What else do we talk about when we

talk about brand loyalty?

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TransactReward Target

Retain

Grow Trust

ChallengeRespect

Tease

Delight

HONOR

Cult Loyalty

True Loyalty

Mercenary Loyalty

Inertia Loyalty

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#CultLoyalty

RitualRitualHabit Disruption!Disruption!

Enable #BrandRituals

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Earn Burn

Yearn

Connecting + Commenting + Curating

We are Selfie Nation

Trophy Value

#SelfieValue

#SelfieValue

#cultloyalty

#brandrituals

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Rituals, Selfies and Cult Connection: A (Brief) Vision for the Future of

True Loyalty

Barry Kirk, Loyalty Strategy Guy@barrykirk