guerilla marketing by larry de vincenzi

guerrilla marketingencountering your brand

Larry marketing strategist

Larry DeVincenziBRAND DIRECTOR | BIGGEST LITTLE GROUP

RENO-TAHOE AMA5.2.2013

The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.

Typically, campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places.

The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral.

The BasicsWhat Is It?

The Origins

The term was coined and defined by

Jay Conrad Levinson in his book

“Guerrilla Marketing”.

Levinson’s Definition

The foundations of guerrilla marketing:

Geared for the small business brand and entrepreneurial thinking.

Based on human psychology instead of experience, judgment, and guesswork.

Instead of money, the primary investments of marketing should be time, energy, and imagination.

The primary statistic is amount of profits, not sales.

Concentrate on how many new relationships are made each month.

Create a standard of excellence with an acute focus instead of trying to diversify by offering too many diverse products and services.

Instead of concentrating on getting new customers, aim for more referrals, more transactions with existing customers, and larger transactions.

Forget about the competition and concentrate more on cooperating with other businesses.

Guerrilla marketing involves unusual approaches such as

Unexpected Marketing

street giveaways of products,

pr stunts, etc.

any unconventional marketing intended to get maximum results from minimal resources.

intercept encounters in public places

More innovative approaches to Guerrilla marketing now utilize mobile digital technologies.

The Digital Guerrilla

to environmentally engage the consumer and create a memorable brand experience.

The Successful Campaign

5 Required Elements

CreativityUnexpected

More With Less

Maximize Your Surroundings

Interactive

Meile Makes It Memorable

Less Is More

Environment Is Everything

Engage Your Brand

Questions? Answers!

QQAA&&

Larry DeVincenziBrand Director

775.771.7004larry@biggestlittlegroup.com

BiggestLittleGroup.comOn Facebook search for biggest little groupOn Twitter: BiggestLittleGp

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