guest speaker ruben ochoa powerpoint - fall 2016

Social Media “Toolkit”X469.21

OCTOBER 24, 2016

AGENDA

+ Native Analytics+ Digital Monitoring+ Content Creation+ Influencers

NATIVE ANALYTICS

WHY USE NATIVE ANALYTICS+ Research + assess existing audiences and content performance+ Optimize campaigns and content+ Monitor social media key performance indicators (KPIs) such

as: + ROI+ Sales+ Sign-ups+ Lead-generation+ Brand awareness/volume+ Customer service resolutions

FACEBOOK INSIGHTS

TWITTERANALYTICS

LINKEDINANALYTICS

PINTERESTANALYTICS

GOOGLEANALYTICS

YOUTUBEANALYTICS

INSTAGRAMANALYTICS

DIGITAL MONITORING

WHY MONITOR+ Monitor campaign KPIs/Metrics/Goals+ Gauge brand awareness+ Competitor landscape+ Industry landscape+ Crisis+ ROI

+ Cyfe+ Buffer+ FollowerWonk+ Google News+ Google Alerts+ Google Trends+ Google Analytics+ Simply Measured+ Social Mention

FREE TOOLS+ SumAll+ Social Bakers (Free Trial)+ Oktopost (Free trial)+ Quintly (14-day trial)+ SoTrender (free trial)+ Keyhole (free trial)+ Rival ID (free trial)+ Native Social Search

+ NetBase+ Radian6+ Sysomos+ SEMrush+ Sales Force+ TrackMaven+ BrandWatch+ SproutSocial

PAID TOOLS

+ Nielsen+ Emarketer+ Global Web Index+ Library Research Databases+ CEB, Iconoculture, Consumer Insights

OTHER TOOLS

CONTENT CREATION

PHOTO APPS

+ Over+ VSCO+ Mystic+ Enlight+ Snapchat+ Snapseed+ Instagram+ Superimpose

PHOTO APPS+ Facetune+ Picstart Studio+ Anything with stickers+ Adobe Photoshop Express

CONTENT DEV TOOLS+ Flickr+ Canva+ ThingLink+ Moz SEO+ Google Drive+ Google AdWords+ Headline Analyzer+ Google Webmaster+ Giphy in Google Chrome

+ DaFont+ PowerPoint+ Google Font+ Adobe Kuler+ All kinds of apps!

CONTENT MANAGEMENT TOOLS

+ Beevolve+ TailWind+ Hootsuite + ViralWoot+ Iconosquare

INFLUENCER TOOLS

DISCOVERY EVALUATION RECRUITMENT HOLIDAYACTIVATIONS MEASUREMENT

HOW INFLUENCER STORYTELLING WORKS

CHECKPOINT: Cohesion, brand voice and style, uniformity

• Materials• Outreach• Incentives• Negotiations• Contracts

INFLUENCER TOOLS

+ Kred+ Klout+ Affinio+ Traackr+ Buzzsumo+ Little Bird+ Technorati+ FollowerWonk

+ Twrtland+ KeyHole+ PeerIndex+ Google Search

THE ENDQUESTIONS?