guidant financial presentation

#bizcents

Making Cents of Social Media: Finding Small Business Buyers

Online

Presented By @DaveKerpen CEO, Likeable Media & Author of Likeable

Social Media

#bizcents

1)   Social  media  is  not  free.  

2)   Social  media  will  not  bring  you  instant  results.  

3)   Social  media  cannot  make  up  for  a  bad  product  or  service.    

Warnings About Social Media

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It’s Not About You…

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Likeable Social Media: How to Delight Your Customers,

Create an Irresistible Brand, and Be Generally Amazing on

(& other social networks)

8 ways…

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1. compel your customers to be

your first fans

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2. respond quickly to all bad comments

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3. respond to good comments too

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4. share stories (they’re your social currency)

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5. inspire your customers to share

stories

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6. integrate facebook into the entire customer

experience

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7. use facebook ads for greater impact

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8. don’t sell! just make it easy & compelling for

customers to buy

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Tips for getting started on…

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Best Uses

-  Recruitment -  Retention -  Industry Collaboration

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Guidant Financial Example

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Tips for getting started on…

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Best Uses

-  Consumer Insight -  Customer Service -  Real Time Communication

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Guidant Financial Example

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Tips for getting started on…

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Best Practices

-  Ask questions -  Provide value -  Post multi-media content -  Be likeable

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Guidant Financial Example

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So What Franchises Do Social Well?

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Tasti D-Lite

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Naked Pizza

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Meineke

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Just Remember…

Listen  Up!    Be  Transparent!    Respond  to  Everyone!    Just  Be  Likeable!  

#bizcents

#bizcents

likeable.com likeablebook.com

Engage with me @DaveKerpen on

Twitter

Ask us questions @ Facebook.com/LikeableMedia

Or, email me anytime

dave@likeable.com