guidebook to planning a big heart bake sale...items like red velvet cupcakes or cake pops, heart...
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Guidebook to Planning a Big Heart Bake Sale
Benefitting children with cardiomyopathy,
a chronic and life-threatening heart disease
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GETTING STARTED WITH THE BASICS
• Formabake teamtoassistinplanning,baking
andpromoting
• Findavisible,high-trafficlocationandpickaday
• Determinewhatbaked goodsandotherfood
itemstosell
• Consideritempackaging,pricing,andtable
decorations
• Promoteyourbakesalewithinyourcommunity
andbeyond
FORM A BAKE TEAM
Planningabakesaledoesn’thavetobealotof
workwhenothersareavailabletohelp.Mostpeople
wanttovolunteeriftheirtaskiswelldefinedand
theyknowhowtheircontributionswillmake
animpact.Recruitfamily,friends,schoolmates,
colleagues,sportsteammates,andmembersfrom
yourfavoriteactivitygrouptobepartofyour
team.ReviewCCF’seventplanningchecklistand
determinewhateachperson’sresponsibilities
shouldbebasedontheirstrengthsandskillset.
Giveteammembersaroletohelpspreadoutthe
work.Responsibilitiesmightinclude:
• Researchrecipesanddecorationideas
• Contactretailerstodonatebakedgoodsor
ingredients
• Shopforbakingsupplies
• Bakeandpackageitems
• Identifyvenueandmakearrangements
• Recruitvolunteerstosetupandsell
• Createsignsandtabledecorations
• Hangpostersintown
• Handlesocial media
• Contactlocalmediaforevent coverage
Bake for a Cure is a nationwide initiative started by the Children’s Cardiomyopathy
Foundation (CCF)andaffectedfamiliestoincreaseawarenessofpediatric
cardiomyopathyandraisemuch-neededfundsforresearch.YoucanjoinTeamCCF
andfamiliesacrossthecountryinhostingaBakeforaCureeventinyourtown.Bake
salesareafunandeasywaytogettheentirecommunityinvolved.Itbringspeople
together,createsspecialmemories,andprovidesacreativeoutletformany.
Thisguidebookprovidesplanningsuggestionstohelpmakeyoureventasweet
success.CCFisreadytoassistyouinbrainstorming,planning,andpromotingyour
event.Together, we can “bake a difference” for children with cardiomyopathy.
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REGISTER EVENT WITH CCF
CCFisavailabletohelpwithideas and
provide guidanceforyourBakefor
aCureevent.Onceyouhavethedetails
ofyourevent,pleasecompleteCCF’s
eventregistrationformandemailStormyBell
atsbell@childrenscardiomyopathy.org.
OurBakeforaCureResourcespageprovides
downloadable itemstoenhanceyourbake
saleevent.YoumayrequestCCF’sbakesale
starterkitforbasicitemstogetready:
• BakeforaCureposters
• Redtablecloth
• Cellophanebagsforbakedgoods
• CCFlogostickersindifferentsizes
• Heart-shapedcookiecutter
• RedTeamCCFT-shirt
Tohelpgetthewordout,wewilllistyourevent
onourcommunityeventspageandmentionit
inourmonthlyCCF Connectannouncements.
DECIDE ON A LOCATION
Toreachyourfundraising goal,findaplacewith
alotofcustomerswillingtospendmoney.High-
trafficareasinthecommunity,suchasschools,
collegeevents,communitycenters,sportingevents,
andlocalbusinesses(supermarket,coffeehouse)
aregreatspotstohostanevent.Determineifyour
eventshouldbeindoorsoroutdoors,andaweather
contingencyplanifoutdoors.
Neighborhood events,suchasfestivals,streetfairs,
andoutdoorconcerts,andotherpublicplacessuch
asparksaregoodvenueoptions.Checkinadvance
whetheranypermitsorregistrationsarenecessary
tosell.Sometimes,localestablishmentswillallow
youtosetupatableinsideornearby.
PICK A DAY
The most popular months for Bake for a Cure
events are February and September.Februaryis
NationalHeartMonthandSeptemberisChildren’s
CardiomyopathyAwarenessMonth.However,
thereareotherawarenessmonths,weeks,and
daystotagontowiththeopportunitytohighlight
cardiomyopathy.
• NationalPediatricTransplantWeek(April)
• NationalCPR&AEDAwarenessWeek(June)
• NationalHealthCenterWeek/Children’sHealth
Day(August)
• NationalCookieMonth(October)
• SuddenCardiacArrestAwarenessMonth
(October)
• WorldKindnessWeek(November)
• NationalCupcakeDay(December)
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DETERMINE WHAT TO SELL
Thefunandcreativepartisdecidingwhatto
sellanddeterminingwhetheryoushouldhave
athemeforyourbakesale.Offeringavariety
ofitemsthatappealtodifferentpeoplewill
helpmaximizeyoursales.Considersellingyour
favorite homemade treats likechocolatechip
cookiesorbrownies,andaddsomeheart-themed
itemslikeredvelvetcupcakesorcakepops,heart
shapedcookies,chocolatecoveredpretzelswith
redsprinkles,andsnackbagswithpartymixand
redM&Ms.Withyourteam’sinput,youcancreate
specialtreatsfortheeventthatcannotbeeasily
purchasedelsewhere.
Therearedifferentwaystogatheritemsforyour
BakeforaCureevent:
• Requestthateachbaketeammemberbring
theirownfamily favoritebakeditem.
• Organizea“bakeanddecorateparty”with
yourbaketeamtomakedifferentitems.
Thinkaboutwhatcanbemadeinadvance
andstoredinthefreezeruntiltheevent.Get
sometipsonfreezingcookieswiththisarticle.
• Asklocalbakeries,donutshops,or
supermarkettodonatebakedgoods.CCF
canassistyouindraftingarequestletter.
• Usepre-mixedbrownieandcakemixesas
wellasrefrigeratedcookiedough(Pillsbury)
tosavebakingtime.
Also,youdon’thavetolimityourselftojustselling
bakedgoods.Youcanexpandyourofferingof
bakedgoodstoinclude:
• Redpunchandpinklemonadeonwarmerdays
• Hotchocolate,applecider,andcoffeeon
chillydays
• Otherfooditemssuchassandwiches,wraps,
granolabars,andsavorysnacks
• Homemadechocolatesandcaramelapples
• Low-sugar,vegan,andgluten-freetreats
VisitCCF’sPinterestpageandCCF’sevent
photogalleryfordifferentbakeditems,delicious
recipes,andcreativepackagingoptions.Now
isagoodtimetoorderabakesalestarterkit
fromCCF.Thekitincludesaheartshapedcookie
cutter,cellophanebags,andCCFlogostickers
indifferentsizestodecorateyourbags.You
maywanttopurchaseadditionalitemssuchas
stickers,packaging,bakingsupplies,containers,
andotherdecorativetableitems.Anoffice
supply,partystore,generalmerchandise(Target,
Walmart,Kmart),ordollarstorewillmostlikely
carrytheseitems.
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PACKAGE & PRICE YOUR ITEMS
Youandyourbaketeamcanthinkofhowto
packageyourbakedgoodswhetherstore-
purchasedorhomemade.Becreativeanduse
decorativebags,ribbon,andstickerstopackage
yourbakedgoodsinanattractiveandtempting
way.CCF’sBakeforaCureResourcespagehas
additionaldownloadableAverytemplatesfor
rectangularbaglabelsandroundlabels.Wehave
alsodevelopedAverytemplatesforsmallfolded
tentcardsthatcanbeusedtowriteyouritem
name,ingredients,orpricetoplaceonyourbake
saletable.
Allitemsshouldbepricedatorabove$1inround
dollaramounts($1–$5)tominimizetheneedfor
change.Ifitemsarelargerorhavetwoitemsina
bag,theyshouldbepricedhigher.Agoodwayto
determine pricingistocomparewhatlocalbakeries
andgrocerystoreschargeforsimilaritems.
EXTEND YOUR FUNDRAISING
Therearemanywaystoincreaseyourbakesales
revenue.Thinkoutsideofthebox,andconsider
theseadd-onfundraising ideas:
• Adda“caloriefree”jartoyourtableso
customerswhomaynotwantatreatcanstill
makeadonation.Oritcanbeajartodonate
leftoverchange.DownloadCCFsdonation
containerlabelandaffixittoanyplastic
container.
• Raiseextrafundsbyaddingaraffleand
askinglocalretailerstodonateitemsorgift
certificates.
• Sellnon-bakeitemssuchascookbooks,
craftitems,homemadejamorgranola,or
decoratedjarsofmake-your-owncookiemix.
• Expandyoureventbeyondyourcommunity
bycreatingaBakeforaCureTeam
fundraisingpageonCCF’sGoFundMe
platform.
• SetupaFacebookfundraisertonotifyfamily
andfriendsaboutyoureffortsandencourage
thosewhocannotcometoyourbakesaleto
contributeonlineinstead.
• Invitelocalbusinessestopartnerwithyou;
theycanpromotetheirbusinessandbe
associatedwithaworthwhilecharitable
cause.Localbakeriesorsupermarketscan
helpbydonatingingredientsorbakedgoods.
Anotherideaistoidentifyabusinessthatwill
matchordoubletheamountyouraise.
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PROMOTE THE EVENT
Leteveryoneinyourcommunityknowabout
yourBakeforaCureevent.Askyourbaketeam
memberstopromotetheeventtoeveryonein
theiraddressbook.Besidesword of mouthand
personalemails,youreventcanbesharedwitha
largergroupofpeoplebyposting on social media,
contactinglocal press,distributingpostersand
flyersaroundtown,andmakingannouncements
todifferentcommunitygroups.
Yourbake sale starter kitincludespostersforyou
towriteyoureventdetailstopostaroundtown.
AdditionalposterscanberequestedfromCCF,
oryoucanaskalocalprintertoprintmorewith
CCF’sprintreadyposterfileontheBakeforaCure
Resourcespage.Thereisalsoan8.5"x11"flyerthat
youcancopytohandoutatreception/register
areasofestablishmentsorpostoncommunity
messageboards.Suggestedplacesinclude:
• Retailandserviceestablishments
• Localrestaurants
• Coffeehousesanddelis
• Supermarkets
• Artsestablishments(dancestudios,martial
artsstudios,artschools,communitytheaters,
musicschools)
• Gymsandyouthsportstrainingfacilities
• Libraries
• Pediatriciananddentistoffices
• Townboroughandrecreationcenters
• Highschoolandcollegecampusstudent
centers
Togenerate interest,somebakersdocumenttheir
eventplanning and preparationswithphotosand
videospostedonsocialmediawiththehashtag
#BakeADifference.YoucanusetheBakefora
CureFacebookbannerandTwitterbanner(right
clickandsavetodesktop)tocallattentiontoyour
bakesaleefforts.Wealsohavesamplewrite-
upsthatyoucanusetosendemailstoallyour
contactsandtopostonsocialmedia.
Reachingouttothelocal mediaisanimportant
stepinpromotingyourBakeforaCureevent.
Tospreadtheword,youcanreachouttoyour
hometownnewspaperandmagazines,localTV
andradiostations,andcommunitybloggersto
shareyourpersonalstoryandwhyincreasing
awarenessofpediatriccardiomyopathyandraising
fundsforresearchisimportanttoyou.Download
CCF’sReachingOuttotheMediaGuidefortips
ongettingmediacoverageandsendoutamedia
alertusingCCF’stemplate.
OnceyouregisteryoureventwithCCF,yourevent
willbeaddedtoourcommunityfundraiserpage
andmentionedinourmonthlyannouncementsto
CCFConnectmembers.
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MAKE YOUR TABLE VISIBLE
It’simportanttomakeyourbakesalevisibleto
attractpeopletoyourtable.Somebaketeams
haveaddedkids activitieslikefacepainting,
artsandcrafts,temporarytattoos,oramagician
tobuildacrowd.OnCCF’sBakeforaCure
Resourcespage,thereisatributeheartcutout
andanactivityheartcutoutthatcanbecopied
andusedforartsandcraftactivities.
Youcancreateastrongervisual presenceby
havingyourbaketeamwear red.Redt-shirts
andcurebandscanbeorderedfromCCFusing
ourdownloadablemerchandiseorderform.
Remembertousetheredplastictableclothand
postersfromCCF’sbakesalekitforincreased
visibility.Yourbaketeamcanalsomakelarge
colorful signswithbrownorwhite36"wide
butcherpapertohanginfrontofyourtableor
behindyourtableifsetupagainstawall.Create
abuntingwithCCF’sdownloadabletemplate,
cardstock,andstringtohanginfrontofyour
tableoronabackwall.Red and white balloons
canbeaddedformorecolor.
Inadditiontohowyoudecorateyourtable,
youmaywanttothinkabouthowtolayout
yourbakedgoodsonthetable.Makesurethere
isenoughspacebetweendifferentitemsso
peoplecanseethevarietyandpurchasemore.
Usedecorative plattersandbasketstoorganize
yourbakedgoodsandaddvisual interestto
yourtable.
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PREPARE FOR EVENT DAY
Onetotwoweekspriortoyourevent,organizea
bake daywithyourteamtoprepare your goodies.
Determinewhichitemscanbemadeaheadof
timeandfrozen.Packagebakedanddonated
itemsincellophanebagsandattachstickersfrom
yourbakesalekitorprintyourownlabelsfrom
theCCF’sResourcespage.Otherdownloadable
materialsthatcanbeutilizedfromtheResources
pageinclude:
• CCF’sFactstoKnowhandout—makecopies
todistributeatyourtable
• CCF’stablesign—printandinsertitintoan
8.5"x11"acrylicsignholderpurchasedfrom
Staples,OfficeDepot,orAmazon
• Volunteernametags—printonAverylabel
sheetsforyourbakesaleteamtowear
• Donationjarlabel—print,cutout,andattach
toacontainerforadditionaldonations
Ifnecessary,recruitmore volunteersandask
themtohelpspread the word.Also,sendevent
reminderstofriendandfamilies.Aweekbefore
yourevent,confirmyourbaketeamandvolunteer
availabilityandeventdayresponsibilities.
Onthedayoftheevent,giveyourselfplenty of
time tosetupyourtableanditems.Sometipsto
keepinmindforyoureventday:
• Prepareacashboxwithdollarbillsforchange.
• Reviewfact sheetsothatyoucananswerbasic
questionsaboutpediatriccardiomyopathy.
• Talktoyourcustomersandsharefactson
pediatriccardiomyopathy.
• Designatesomeonetotakephotosandposton
social mediawhilethebakesaleisunderway.
POST EVENT FOLLOW UP
CongratulationsonasuccessfulBakeforaCure
event!Youhavemade an important differenceby
raisingawarenessofpediatriccardiomyopathyin
yourcommunity.We’reinterestedinhearingabout
howyoureventwentandsharingyourphotoson
ourBakeforaCurephotogallery.
ProceedsfromyourBakeforaCureevent
canbesentviacheck(payabletoChildren’s
CardiomyopathyFoundation)to:
Children’sCardiomyopathyFoundation
24WestRailroadAvenue,Suite408
Tenafly,NJ07670
Alternatively,youcansubmityourbakesalefunds
onlinethroughourdonationpagebuta3%credit
cardprocessingfeewillbeapplied.
Followingyourevent,takethetimetothank
everyoneonyourbaketeamandalsoyourdonors
fortheircontributions.Emailthemeventhighlights
andafewphotos.Theywillappreciatehearing
abouttheevent’ssuccessandhowmeaningfulit
wastoyou.
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Children’s Cardiomyopathy Foundation
24 West Railroad Avenue, Suite 408, Tenafly, NJ 07670 • 866.808.CURE • childrenscardiomyopathy.org
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