guidestar webinar (04/15/13) - philanthropedia custom research

Philanthropedia Custom Research

An Introduction to GuideStar’s Custom Research product

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INTRODUCTIONS

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Jasmine Marrow, Manager of Philanthropedia Research, GuideStar

Diana Hand, Senior Marketing Manager, GuideStar

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AGENDA

An Introduction to Philanthropedia

The Value of Custom Research

Custom Research Product Details

Philanthropedia’s Work

Why This is a Vital Tool

Q+A Session

Conclusion/Next Steps

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AGENDA

An Introduction to Philanthropedia

The Value of Custom Research

Custom Research Product Details

Philanthropedia’s Work

Why This is a Vital Tool

Q+A Session

Conclusion/Next Steps

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ABOUT PHILANTHROPEDIA We find the best charities by harnessing the wisdom of thousands of experts. Philanthropedia’s mission is to improve nonprofit effectiveness by directing money to and facilitating discussion about expert recommended high-impact nonprofits.

2009 - Philanthropedia officially incorporated as a 501(c)3 April 2011 - Philanthropedia was acquired by GuideStar

as an independent research division

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AGENDA

An Introduction to Philanthropedia

The Value of Custom Research

Custom Research Product Details

Philanthropedia’s Work

Why This is a Vital Tool

Q+A Session

Conclusion/Next Steps

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CUSTOM RESEARCH = YOUR BACK OFFICE

YOU know the information needed in

your community

WE gather that information for you

YOU use that information to benefit

your community

Leaving YOU more time to connect with donors in

your community

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DIGGING DEEPER We focus on impact to augment other nonprofit data Our research can uncover: Promising Start-Ups Lesser known organizations Areas for improvement

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TRUSTWORTHY RESULTS Administered by a neutral 3rd party Fueled by experts in the field Their collective reputations vet this research

Who is considered an expert?

Philanthropedia surveys look toward individuals with experience in the field like foundation professionals, researchers, and nonprofit senior staff. Our experts have an average of 8-20+ years of experience in their sector.

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AGENDA

An Introduction to Philanthropedia

The Value of Custom Research

Custom Research Product Details

Philanthropedia’s Work

Why This is a Vital Tool

Q+A Session

Conclusion/Next Steps

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OUR 8-STEP PROCESS 1. Identify a cause 2. Conduct preliminary research with select experts 3. Create an expert list 4. Run first survey 5. Call experts 6. Run second survey 7. Analyze data 8. Share results

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THE CUSTOM RESEARCH PRODUCT 2 - 4 social causes of your choosing 10 - 20 expert identified high-impact nonprofits emerge

for each cause Detailed information & analysis on what impact these

nonprofits are having, why they’re so strong, and how they could improve

Pricing: Starting at $20K for 2 causes, $25K for 3 causes, $30K for 4 causes

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AGENDA

An Introduction to Philanthropedia

The Value of Custom Research

Custom Research Product Details

Philanthropedia’s Work

Why This is a Vital Tool

Q+A Session

Conclusion/Next Steps

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PHILANTHROPEDIA’S TRACK RECORD

To date, 3012 experts have participated in our research, providing reviews on 560 top nonprofits across 36 causes.

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Minnesota Philanthropy Partners, a Custom Research Client

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“Minnesotans are generous people

and they seek information to help

them make smart decisions about

which nonprofits to support.

Philanthropedia’s customized

research gathers and analyzes experts’ opinions

about nonprofits in Minnesota, giving donors the

opportunity to support their favorite causes with

greater confidence that their funds are having a

positive impact.”

Why We Chose Philanthropedia

Consortium of 1,600 affiliates across MN Anchored by the Saint Paul Foundation, Minnesota Community Foundation, F. R. Bigelow Foundation and Mardag Foundation Donor education services includes Flagship publications, video series, and online resources

Visit www.mnpartners.org

— Carleen Rhodes, President and CEO of Minnesota Philanthropy Partners, a custom research partner

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EXAMPLES OF CUSTOM RESEARCH

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MN Environment 178 Experts (with an average of 18 years of experience) reviewed a total of 108 organizations and identified 18 outstanding nonprofits

MN Workforce Development

100 Experts (with an average of 18 years of experience) reviewed a total of 101 organizations and identified 18 outstanding nonprofits

MN Access to Arts & Culture

124 Experts (with an average of 18 years of experience) reviewed a total of 144 organizations and identified 18 outstanding nonprofits

MN Access to Healthy Food

99 Experts (with an average of 10 years of experience) reviewed a total of 92 organizations and identified 15 outstanding nonprofits

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AGENDA

An Introduction to Philanthropedia

The Value of Custom Research

Custom Research Product Details

Philanthropedia’s Work

Why This is a Vital Tool

Q+A Session

Conclusion/Next Steps

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A VITAL TOOL

Impact is important to donors Money for Good II

Identifies various approaches to a single issue

Offers choice

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WAYS TO USE CUSTOM RESEARCH Discover details about a prospective cause area Use internally to influence programming decisions Provide details about a timely cause Share externally as a resource for others

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AGENDA

An Introduction to Philanthropedia

The Value of Custom Research

Custom Research Product Details

Philanthropedia’s Work

Why This is a Vital Tool

Q+A Session

Conclusion/Next Steps

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AGENDA

An Introduction to Philanthropedia

The Value of Custom Research

Custom Research Product Details

Philanthropedia’s Work

Why This is a Vital Tool

Q+A Session

Conclusion/Next Steps

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Thank you for your time Contact information: If you’re interested in learning more, please contact

Jasmine Marrow

jasmine.marrow@guidestar.org 650-200-3705

http://www.myphilanthropedia.org/

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Appendix

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