gwc2013 - berni melero - canal + - engaging with game of thrones
Post on 09-May-2015
104 Views
Preview:
TRANSCRIPT
Engaging with Game of Thrones GAMIFICATION WORLD CONGRESS 2013
THE GAME
all-new social experiences
brand awareness
beyond the TV
publicity
PLAYER SELECT
STAGE 1
STAGE 1
STAGE 1
STAGE 1
STAGE 1
STAGE 1
STAGE 2
STAGE 2
STAGE 2
STAGE 2
STAGE 2
STAGE 2
BONUS
STAGE 3
STAGE 3
STAGE 3
STAGE 3
STAGE 3
STAGE 3
STAGE 3
SCORES
+65.000 players
uncountable interactions
brand: goal achieved
comms € impact: millions
THANKS FOR PLAYING
top related