hackdesign content network deep dive
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Content Networks: Deep Dive ReportHackdesign: Fall 2012
At sparks & honey, we synchronize brands with culture.
Using a proprietary cultural mapping platform, we track and identify cultural bursts and trends in real time, score their energy level, project their lifespan and analyze their cultural resonance.
This data is aggregated into what we call Content Networks. Content Networks are a mapping system used to model and understand dynamic, interconnected webs of cultural activity. These Content Networks help brands understand and connect with popular culture in order to make more strategically informed business decisions.
We are monitoring for both signals of longer term change and fast moving cultural buzz. This enables us to identify both cultural waves that are ripe with immediate opportunity (Fast Culture) and longer term shifts that will play out over time (Slow Culture).
Examples of Fast Culture include: fads, memes, fashion, viral content, natural language, trending topics, news events and micro trends. Slow Culture includes: macro trends, consumer behaviors and movements that have cultural impact over a period longer than 3-6 months.
sparks & honey makes no claim regarding ownership or trademark of the language used to name or describe the Content Networks herein. Any usage of similar language by other individuals or organizations is purely coincidental.
Introduction
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Introduction
We invented the concept of Content Networks as part of our Wave Branding offering and have identified a total of 56 dynamic Networks that are most resonant in popular culture today.
We monitor online sharing and conversations, media stories and specialized influencer groups to understand the energy levels of each Content Network and discover examples in real-time.
This document takes an in-depth look into the Hackdesign Content Network, which has been bursting with energy over the past 180 days.
The trends and insights in this Deep Dive Report are valuable for marketing professionals, innovation specialists and for anyone tracking the future of design, technology, manufacturing and retail. This research can help guide you your decision making process and strategic thinking over the next six months.
Introduction
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About The Hackdesign Content Network Report
Throughout this report you will see icons representing Energy, DNA and Prediction Scores*. These scores can help you contextualize the information and examples in this document.
How To Read This Report
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ENERGY SCORE
low high
The energy score is rated on a scale of 1-5. It is represented by these icons:
DNA
PREDICTION SCORE
short long
The prediction score is rated on a scale of 1-40. It is represented by these icons: A unique set of attributes
that describes each example.
The Energy Score is the speed and volume of buzz and reach of the example.
The Prediction Score reflects potential duration or life of the example.
*The scores contained in this report are reflective of energy levels as of September 17, 2012. All scores are dynamic and change over time.
customizationDIYimprovisationcreativityself-reliance+9 more
HackdesignDesign principle of the new “makers movement” that updates traditional DIY ideas of repair, often through open source technology and craftiness.
CC Image Courtesy of Rain Rabbit on Flickr
ENERGY PREDICTION
customizationDIY
improvisationcreativity hacking
self-reliance
DNA
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About HackdesignThe DIY ethos traditionally associated with niche groups such as computer hackers, punk rock enthusiasts and car modders is evolving and spreading throughout popular culture. The Hackdesign Content Network tracks a technology-focused movement whose members aim to create and design new inventions and innovations on their own.
Accelerated by the rapid sharing of ideas, plans and tips via the Internet and easy access to tools, the Hackdesign movement is gaining strength amongst enthusiasts who want to remix, modify and upgrade their world. Though some examples from this Network are merely one-off experiments, this is the space being watched by designers and product development specialists for signals of what is possible.
Communal workshops (aka "hackerspaces") which offer tools and advice are growing in number as well, providing shared resources that are helping bring ideas, which often seem like something straight out of science fiction, into reality.
Hackdesign is being manifested in a growing number of areas throughout culture. We expect to see sustained energy and momentum within this Content Network over the next year.
World Maker Faire
Star Wars Speeder Bike
Umbrella Windmills
Defcon
3D Printed Liver
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Exploding a Watermelon With Your Mind Kinect-powered Email
Makedo: Transforming Trash Into Toys TechShop 7
Imag
es a
re h
yper
linke
d
Exploding a Watermelon With
Your MindKinect-powered Email
Makedo: Transforming Trash Into Toys
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TechShopDescribed as a "Kinko's for
makers," TechShop is a workshop
that offers members access to hi-
tech tools, equipment, instruction
and a supportive community. A
wide variety of systems, from 3D
printing to woodworking tools to
electronics design supplies, makes
it the ultimate accessible
playground for those looking to
create and hack.
An Australian company has
created a simple yet versatile play
kit which enables kids to create
toys out of trash and scrap
material. The set of plastic
connectors is designed to inspire
imagination and take playing with
used boxes to the next level.
Louisville-based hackerspace LVL1
has created a device which allows
users to blow up a watermelon with
the power of their minds. A modified
Star Wars Force Trainer toy
measures electrical activity along
the scalp and translates it to a signal
which triggers a cannon. If a user
relaxes and focuses his mind in the
right way, the fruit will explode.
Attempting to bridge the "keyboard
gap" for sufferers of aphasia,
blogger Dadhoc created a visual
dashboard to help his mother
compose simple email messages.
Using a Microsoft Kinect, Dadhoc
combined gesture recognition code
and the Processing programming
language to create a simple,
graphical interface that makes
communication easier.
September 8, 2012 May 13, 2012
September 11, 2012 May 13, 2012
ENERGY
PREDICTION
ENERGY
PREDICTION
ENERGY
PREDICTION
ENERGY
PREDICTION
Imag
es a
re h
yper
linke
d
hackingEEG
mind controlremote controlhackerspace
kinectgestureprocessinggraphic interfacetranslatingcommunication
toyskids
upcyclingcreativityplay
makerspacehacking
toolscommunityDIY
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Evan’s Lightning McQueen 3D Gun Printing
RoboDoc iTypewriter
Evan’s Lightning McQueen 3D Gun Printing
RoboDoc
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Designer Austin Yang has mixed
archaic and cutting edge
technologies with the iTypewriter.
Aiming to create an object imbued
with memory that offers a more
physical experience, the hybrid
device could be useful to users
unfamiliar with touchscreens.
A designer has created a better way
for doctors to measure the pulse of
children. Using a
photoplethysmography sensor,
which reflects light off a finger bone
and records the number of
heartbeats per minute, the RoboDoc
offers an engaging, more enjoyable
experience for kids.
A Lightning McQueen Powerwheel
was tricked out with real tires and
metal rims, a 500 watt .66
horsepower electric motor, disk
brakes and more. Over the course of
a few weeks, the toy was transformed
into a speedy mini race car.
A new project called Wiki Weapon is
looking to prototype the world's first
fully printable gun. Initial experiments
have demonstrated that it could be
possible, but regulating the process
may prove challenging.
August 5, 2012 August 29, 2012
August 28, 2012 August 30, 2012
ENERGY
PREDICTION
ENERGY
PREDICTION
ENERGY
PREDICTION
ENERGY
PREDICTION
Imag
es a
re h
yper
linke
d
iTypewriter
nostalgiamechanical
typingcreativity hacking
carstoy
motorawesome modification
nostalgiamechanical
typingcreativity hacking
+6 more
nostalgiamechanical
typingcreativity hacking
+6 more
gun control3D printing
homemadeconstruction terrifying
kid-friendlyDIY
usefulrobotdoctor
Create on Demand
Recycle & Reuse
InnovativeInterfaces
Energy: 5/5
Energy: 4/5
Energy: 4/5
Energy: 4/5
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Hackdesign Topic Clusters
ENERGY
PREDICTION
DNA
CONTENT NETWORK
TOPIC CLUSTER
EXAMPLE
Cool Master Beer Delivery SystemArticle date: 7/9/12
Umbrella Windmills Article date: 8/29/12
MetroDeck - Up-cycled MTA Subway Cards
Article date: 8/24/12
3D Print ShowEvent date: 10/21/12
The Printed BikiniArticle date: 8/21/12
Super Angry Birds Slingshot ControllerArticle date: 8/5/12
Piano Playing ScarfArticle date:7/4/12
Power Racing Series Coming to Maker Faire NYC
Article date: 8/29/12
Archaic Revival
Energy: 5/5
KEY
Imag
es a
re h
yper
linke
d
customization
DIY
improvisation
creativity
self-reliance
manifestations:
create on demand:http://www.wearedesignbureau.com/projects/the-printed-bikini/?pid=37303D Showhttp://3dprintshow.com/
archaic revival:http://hackaday.com/2012/08/29/umbrella-based-windmills/http://www.newsfactor.com/blog_article.php?aid=4225443
innovative interfaces:http://www.soundplusdesign.com/?p=5428http://www.wired.com/design/2012/07/knit-scarves-power-a-piano/http://www.psfk.com/2012/08/glasses-translate-foreign-languages.html
extreme upgradePower Racing Series Coming to Maker Faire New Yorkhttp://blog.makezine.com/2012/08/29/power-racing-series-coming-to-maker-faire-new-york/
recycle and reusehttp://www.notcot.com/archives/2012/08/metrodeck---mta-upcycled-playi.php
Extreme Upgrade
Basement ScienceEnergy: 5/5
Scientists Bring Maker DIY Culture into the Lab
Article date: 9/13/12
Teen Takes Pictures Of Earth From Space
Article date: 9/12/12
HACKDESIGN
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INFLUENCERSNATURAL LANGUAGE
TIMELINE OF RECENT KEY EVENTS
Current November 2012
July 2012
PhreakNIC 16
Maker FaireNYC
HOPENumber Nine
RadioShackHackerspace Challenge
Red Bull Creation
Brain TankConference Open Hardware
Summit
toorcamp
DEFCONBurning Amp
Disrupt Hackathon
Content Network: Hackdesign
SXSW Make Magazine Arduino David Pogue
I3 Detroit Chris Anderson Bre Pettis Catarina Mota
Mason Peck Hack A Day Stephen Wolfram
Imag
es a
re h
yper
linke
d
Zach Lieberman
09/17/12
Takeaways
Mainstreaming of Hackdesign
• Increasing mainstream access to information shared by other hack-designers will inspire more people to upgrade and enhance their possessions, pushing the limit of what's possible. The growth of both commercial and community-based workshops will also encourage people to join the movement.
• Through the growth of the “hacker” meme in pop culture and inspired by toys such as K'Nex and Makedo, more children and teens will try their hand at hack-designing.
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09/17/12
Takeaways
Recycle & Remix
• Watch for older technologies being repurposed and combined to create novel gadgets and systems. Inspired by a sense of nostalgia, these hybrid devices could point to future technological advances.
• Out of a sense of thrift and conservation, waste material reuse practices will become more sophisticated and pervasive.
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09/17/12
Takeaways
New Economies & Social Implications
• 3D printing and other such create-on-demand systems will disrupt traditional manufacturing models and offer new ways to create and distribute products. Additionally, the ease of creating objects with 3D printers will bring about new challenges around issues of of intellectual property, pirating and printing of regulated items such as guns and drugs.
• The rise of Hackdesign will lead to a growing number of shops and marketplaces (similar to Quirky or Esty) that offer highly original and custom products.
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09/17/12
Takeaways
Play to Purpose
• The inherent sense of fun found in the experimental projects of the Hackdesign movement will make its way into the mainstream, inspiring and informing products that provide unexpected or more enjoyable experiences.
• Fun, extreme or unusual science-themed content will continue to fuel interest and participation in serious scientific endeavors.
• Following in the footsteps of organizations like Facebook and Google, watch for the hacker ethos to be adopted by more companies looking to pursue rapid (and inexpensive) research and development.
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If the Hackdesign Content Network is critical to your business, then please
contact us to explore deeper insights, additional reports and real-time
approaches to help synchronize your brand with the latest high energy shifts in
culture.
Stay Tuned For Our Next Deep Dive Report!
Sign up on our website to receive updates and future reports:sparksandhoney.com
For more information:212.894.5100
info@sparksandhoney.com
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