hadassah (2)
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© 2009 The Ostroff Group
DEVELOPMENT,
FUNDRAISING,
STRATEGIC
PLANNING &
MARKETING
FOR NONPROFIT
ORGANIZATIONS
PREPARED FOR
Fundraising in Challenging Times
© 2009 The Ostroff Group
DEVELOPMENT,
FUNDRAISING,
STRATEGIC
PLANNING &
MARKETING
FOR NONPROFIT
ORGANIZATIONS
Organizations are paying more attention to their donors
WHY????
2
© 2009 The Ostroff Group
DEVELOPMENT,
FUNDRAISING,
STRATEGIC
PLANNING &
MARKETING
FOR NONPROFIT
ORGANIZATIONS
Overview of Session• Strategies for Success• Passion = Power• Friend Raising = Opportunity• Fund Raising = Program
Sustainability
3
© 2009 The Ostroff Group
DEVELOPMENT,
FUNDRAISING,
STRATEGIC
PLANNING &
MARKETING
FOR NONPROFIT
ORGANIZATIONS
In the philanthropic landscape today there are…
• Incredibly worthy projects• Visionary, committed & hard-
working leaders• Donors who want to align with an
organizations’ vision and…• Campaign teams who are eager to
unlock the potential for charitable giving
4
© 2009 The Ostroff Group
DEVELOPMENT,
FUNDRAISING,
STRATEGIC
PLANNING &
MARKETING
FOR NONPROFIT
ORGANIZATIONSTrends in Giving• Compassion fatigue
is real• Donors are making
gifts• Donors are
responding to Web 2.0 strategies
• Reduced government funding
• Reduced research grants from corporations
• Challenging economy
5
© 2009 The Ostroff Group
DEVELOPMENT,
FUNDRAISING,
STRATEGIC
PLANNING &
MARKETING
FOR NONPROFIT
ORGANIZATIONS
Findings from the Giving USA Report
© 2009 The Ostroff Group
DEVELOPMENT,
FUNDRAISING,
STRATEGIC
PLANNING &
MARKETING
FOR NONPROFIT
ORGANIZATIONS
1. From Giving US
Is Hadassahgetting its share of the philanthropic pie?
© 2009 The Ostroff Group
DEVELOPMENT,
FUNDRAISING,
STRATEGIC
PLANNING &
MARKETING
FOR NONPROFIT
ORGANIZATIONS
What Hadassah Windows Will You Open and What Doors Will You Unlock?
© 2009 The Ostroff Group
DEVELOPMENT,
FUNDRAISING,
STRATEGIC
PLANNING &
MARKETING
FOR NONPROFIT
ORGANIZATIONS
YOU
© 2009 The Ostroff Group
DEVELOPMENT,
FUNDRAISING,
STRATEGIC
PLANNING &
MARKETING
FOR NONPROFIT
ORGANIZATIONS
• Establish positive communication• Share your enthusiasm - Passion • Make the case and explain why
Hadassah is important to YOU• Help the donor to meet their
philanthropic objectives
Four steps to securing a relationship
10
© 2009 The Ostroff Group
DEVELOPMENT,
FUNDRAISING,
STRATEGIC
PLANNING &
MARKETING
FOR NONPROFIT
ORGANIZATIONS
Cultivation & Communication
• Listen closely to the donor
• Have an Individual Donor Plan
• Have a stewardship plan
• Have a cultivation plan
• Have a recognition plan
• Partner with a “PROVUNTEER”11
© 2009 The Ostroff Group
DEVELOPMENT,
FUNDRAISING,
STRATEGIC
PLANNING &
MARKETING
FOR NONPROFIT
ORGANIZATIONS
So what can you do?
© 2009 The Ostroff Group
DEVELOPMENT,
FUNDRAISING,
STRATEGIC
PLANNING &
MARKETING
FOR NONPROFIT
ORGANIZATIONS
The Ostroff Group is a team of consultants with decades of management and financial resource development experience. We serve clients in the fields of education, human services, cultural arts, health care and Jewish community services.
We understand nonprofits from the inside out … it’s what sets us apart.
Our expertise includes:• Organizational Development and Strategic Planning• Development and Fundraising Services• Coaching and Training for Professionals and Volunteers• Marketing and Communication• Foundation Research and Grant Writing
Who we are
© 2009 The Ostroff Group
DEVELOPMENT,
FUNDRAISING,
STRATEGIC
PLANNING &
MARKETING
FOR NONPROFIT
ORGANIZATIONS
Hillel KorinExecutive Vice President617 967 5166Hillel@theostroffgrup.com
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