hannah
Post on 01-Dec-2014
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About Stride
• Chewing Gum
• Created by Cadbury Adams,
Owned by Kraft Foods
• Founded 1920
How do we get consumers to choose Stride over other competitors chewing gum
brands?
Get People Talking
• Social Media
• Mobile Applications
• Contests and Giveaways
• Free Samples
Continual Updates and Improvements of Brand
Awareness• Packaging
• Commercials
• Ads
• Social Media
• Blogs
• Company-Consumer Interaction
Social Media Followings
2,406,5874 Facebook Fans
2,051 Twitter Followers
1,588 Subscribers to Youtube Channel
Presence on Flickr
Budget45% Social Media
45% Ads and Commercials
10% Promotions, Contests, Giveaways
Timeline-In demand all year round-Look for brand awareness improvement within a year
“The Ridiculously Long Lasting Gum”
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