hao dinh solution that matters ux malaysia v2

DESIGN THINKING + UX = SOLUTIONS THAT MATTER

Hao Dinh

NUCLEAR PARTS

• Original parts desired

• Utilities cost pressures

• Suppliers exiting business

GROW THE BUSINESS

LEAN Six Sigma

• Data driven

• Improve quality

• Lower costs

• Existing products/services

DESIGN THINKING

http://rosspw.com/spreading-the-word-what-is-ux-design/

DO U REALLY KNOW YOUR CUSTOMER?

• Surveys not credible

• Focus groups/groupthink

• Customers are different

• Customers don’t know

Empathy = Get your “shoes” dirty

CUSTOMER NEEDS A USER FRIENDLY WAY TO ORDER

THE CORRECT PARTS

http://rosspw.com/spreading-the-word-what-is-ux-design/

CO-IDEATE / CO-PROTOTYPE / CO-TEST

1Customer

GE Hitachi

SuppliersDes

igner

s

CO-IDEATE / CO-PROTOTYPE / CO-TEST

2

Customer

GE Hitachi

SuppliersDes

igner

s

CO-IDEATE / CO-PROTOTYPE / CO-TEST

3

Customer

GE Hitachi

SuppliersDes

igner

s

Design Thinking

LEAN Six Sigma

(Innovation)(Improvement) (Improvement)

Design Thinking

LEAN Six Sigma

(Innovation)(Improvement) (Improvement)

Customer A

Customer B

VISUALS + STORYTELLING

VIDEOS

Selling Idea

Training Users

FUNDING

Milk a cash cow until innovation shows promise

LEVERAGE GENERATION Y

Not everyone will support innovation … don't waste your energy