happiness is a puzzle -- jonny urban

HAPPINESS IS A PUZZLEJONNY URBAN - CREATIVE DIRECTOR - MOBILE - IBM

LET’S CREATE A FRAMEWORKFOR HAPPINESS

BY ALLOWING US TO CONTROL THECONTENT AND ITS VOLUME

WE WILL ENGAGE IN A WAYTHAT CONNECTS US TO AN EXPERIENCE THAT IS CRAFTED TO US

WE ARE DEVOURING A LARGE AMOUNTOF CONTENT DAILYSOME ESTIMATES PUT THAT FIGURE AT 74gb A DAY

AND PRODUCING QUITE A BIT ALSOESTIMATES PUT THAT FIGURE AT 6 EIGHTY-FIVE PAGE NEWSPAPERS A DAY

THE WORLD IS FILLED WITH 295 EXABYTES OF DATATHAT’S 315 TIMES THE NUMBER OF GRAINS OF SAND ON EARTHBUT LESS THAN 1% OF THE INFORMATION IN OUR DNA.

91% of US KEEP OUR DEVICES WITHINARM’S REACH 99% OF THE TIME

MOBILE...IS A NOUNBUT NOT THE ALEXANDER CALDER KIND

MOBILE IS ALSO A LIFESTYLEALWAYS HAS BEEN, BUT THERE ARE RULES WITH ENGAGEMENT.YOU MUST THINK ABOUT WHAT YOU SAYWHAT YOU SHOW AND WHERE YOU GO.

CONNECTION IS HAPPENINGANYWHERE & ANYTIME

ONE TO ONE........ONE TO MANY

CHOICES ALL AROUND USGO TO WORK...WORK FROM HOMEPICK UP YOUR KIDSFROM SCHOOL, FROM HOCKEY, FROM WHEREVER

MAKE YOUR WIFE LUNCHSAY HI TO AN OLD FRIENDSTAY TOGETHERTO FRIENDS...IN WYOMING

BEING MOBILE IS HEALTHY

THESE ARE ALL PIECES

PARTS OF THE BIG PUZZLE

THAT MAKES YOUR PICTURE OF HAPPY

THANK YOU

HAPPINESS FRAMEWORKVOLUME ENGAGE DEVOURING PRODUCING 295 EXABYTES 99% MOBILE LIFESTYLE CONNECTION ONE MANY CHOICES HOME KIDS WIFE HI TOGETHER HEALTHY PIECES PUZZLE HAPPY