happy birthday pata but you are not 60 you are 20 with 40 years of experience
Post on 21-Jan-2016
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Happy Birthday
PATA
But you are not 60
You are 20 with
40 years of experience
1950 2050
Quadruple
Bottom Line
Climate / Economic /
Social / Environment
Smart Tourism
Clean / Green /
Ethical / Quality
Paradigm Shift
Triple
Bottom Line
Economic / Social /
Environment
Triple
Bottom Line
Economic / Social /
Environment
Classic Tourism
Grow / Market /
Promote / Sustain
Classic Tourism
Grow / Market /
Promote / Sustain
Travel & Tourism
5 – 10%Economy
5% CO2
5% CO2
Trade
DevelopmentDevelopment
Jobs
InvestmentInvestment
Understanding
InfrastructureInfrastructureDomestic
80% Domestic
80%
Travel & TourismTravel & Tourism
Travelism
80%SMEs
Green Growth
CleanEnergy
DirtyEnergy
Tomorrow’s TourismTomorrow’s Tourism
• Product• Markets• Consumer• Supply Chain• Distribution• Brand• Investment
Sustainable Mobility
+Sustainable Destinations
+Sustainable Lifestyles
Education = Policy
Rethink
Refocus
Re-engage
Green Growth & Travelism Network
Happy Birthday
PATA
You are 60
with 40 years of Opportunity
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