harnessing marketing personalization with sendible & brightinfo

Social Media Personalization Agenda

● Why personalization in social media?● Different personalization for different social networks● Buyer personas● Being prepared● Influencers & advocates● Gain ROI from your existing followers● Make live video personal● Be data driven

● Because social media platforms do it ● Feed = Interest, Post, Creator, Type, Recency● Understand your followers by understanding the

content they like, who are they influenced by and who do they influence

● While gaining a following is critical, having real, human conversations with those followers is just as critical

Facebook personalize their visitors’ experience in almost every possible way

Why Personalization in Social Media?

Different Personalization for Different Social Networks

● Choose your social networks & be consistent● Document don’t just sell, it’s all about context● The data is there and consumers want you to use it● Build up a social CRM● Geo-targeting (same network, different messages)● Make your decisions data driven

Buyer Personas

The key areas of a persona to make life easier for a marketer, and give the user a more personalised experience.

Context helps personalize your sales and marketing conversations. It makes people want to listen to you and, ultimately, buy from you, and share their experience.

NU

RTU

RE!

Be Prepared

There is only so much you can personalize, the key is to be prepared

Events:Anniversaries, industry/world events, new job roles, birthdaysBe Prepared:Canned responsesCanned promotionsMonitoring to counteractGive yourself KPI’s to respondGet individuals involved for personalization:Get account managers, sales and support on social media

Schedule, Automate, Monitor, Like, Join

Influencers & Advocates

● The power of influencers● Spend time researching● Acknowledge influencers and be

consistent● Go further than social media● Encourage an employee-sharing

culture● Rewards, create motivation

Gain ROI from Your Existing Followers

● Acknowledge● Respond● Reward ARR!!

Wake your followers up

Make Live Video Personal

● Video posts doubled in the last year● Facebook’s algorithm prioritizes video● Choose the people you would like to view your

video● Examples: Q&A’s, customer research, customer

support, training, interviews with influencers, or behind the scenes

● Target via location● Create reusable, personalized content

Summary: Be Data Driven

● Set up reports & find out what’s performing● Best time & day to post● Which demographics & locations generate the best ROI● Have your customized social CRM prepared● Best-performing influencers and content, on which platforms● Track employees (not in a Big Brother way)● Reward the effort of others● Continuously monitor and improve, keep moving forwards

Our Story

● Born in the UK in 2009● Over 100,000 registered users worldwide● Our happy clients include JWT, Amazon and Deloitte● One of the Top 100 Tech Innovations in the UK rated by the

Guardian● The only platform that allows users to reach customers via

social media, blogging, email & SMS with 360 brand ⁰monitoring & sentiment analysis

● A robust platform making it easy to integrate with the latest social networks as they become available

Do You Have Any Questions?

Sendible ,311 Ballards Lane, FinchleyLondon , N12 8LY

sales@sendible.com

(UK) 0208 123 1526(US) 315 623 4480(AUS) 280 114 841Luke@sendible.com@sendibleluke