harvard business review case analysis with harvard business case analysis including summary of...

What we achieved from IIM internship?

Module 01:

It teaches us how to make a productive presentation

Based on Garr Reynold concepts

Tips for aking good presentation are:

To become a leader one has to be a story teller

(1) Stay back from the crowd

(2)Take alone time and think it out ,how the presentation should be.

(3)Always start with pen and papers

(4)Before delivering presentation one has to rehearse as much as it is desired.

(5)Stay confident and audience oriented

Conventional presentation sucks!!!

(1)Avoid 1-7-7 rule

(2)Eradicate lenthy and descriptive slide

(3)Don't let audience to read your slide

(4)Don't be bozo and one dimensional

Simplicity needs creativity

"Making the simple complicated is common place; making the complicated awesomely simple thats creativity"-Charles Mingus

Funny and converasational. Eat like a bird and poop like elephant

Visual simplicity

Zen aeshetic

.1simplicity.2Clarity

.3UNCLUTTEREDNESS

What we get?? from module2

It all depends on this book

Module 3

It all based on Harvard Business Article

We all knew about different cases such as:

MedNet confronts click through competition

In this case how mednet win over Marvel is really nailbitting

In mountain man brewing case we learnt about facings,how mountain man thought of bring mountain man light over mountain man lager.

What were the profit margin,revenue value and its probability were the keys points to learn

In spring field case we came to know how one camn maximize revenue value for sport tournament

We learnt that doing survey ,advertising the game,one can easily collect its revenue or say can earn profit

Module 04

It's all about Harvard Business Review Magazine

Creativity in advertising when it works and when it doesnot?

We learnt that nothing is more efficient than creative advertising

We knew that creative advertising is more memorable ,longer lasting works with less media spending,and builds a fan community..faster

What is TTCT?

• A BATTERY OF MEASURE USED TO ASSESS INDIVIDUALS’ CAPACITY FOR DIVERGENT THINKING IN THE BUSINESS WORLD AND IN EDUCATION

WE LEARNT ABOUT dimensions that can influence advertising which are:

Fluency

originality

elaboration

abstractness

We learnt that in india cintext advertising is the royal tool to enhance their product in market

We can know that big stars are paid handsome money for advertisement.so india has large budget which gets utilized in advertisement. It is because it has large audience to recognize the product in the market