health 2.0 and the uk

TIM LLOYDDEPUTY HEAD ECOMMS AND PUBLISHING, UK DEPARTMENT OF HEALTH

Health 2.0 and the UK landscape

Who am I?

I work in the digital communications team at the UK Department of Health

Responsible for the way the Department uses the public web: websites, social media and digital engagement

We publish information for health and social care professionals

Deliver digital engagement opportunities and guidance, for communications with the media and public

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Views shared in this presentation are my own and do not necessarilyreflect those of my employer

You can find out more about us here

www.dh.gov.uk (information for health and social care professionals in the UK)

www.nhs.uk (health information for members of the public)

www.digitalhealth.dh.gov.uk(our digital policies, guidance and news)

@dhgovuk @nhschoices

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I write about digital health in these places

@timolloydwww.clearmessage.wordpress.com#nhssm – a weekly Twitter

chat for anyone interested in talking about online health communications

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Views shared in this presentation are my own and do not necessarilyreflect those of my employer

Today

What is health 2.0?

The empowered patient

The empowered health care professional

Some examples of social media being used in patient care

Pitfalls, challenges and next steps

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What is health 2.0?6

What’s driving health 2.0?

A consultation on information The information revolution is about transforming the way information is accessed, collected,

analysed, and used so that people are at the heart of health and adult social care services

www.dh.gov.uk/informationrevolution

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Government 2.0

Digital by default

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Improving quality and productivity in health

The need to make our health service more efficient

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Lots of great things happening elsewhere:

Patient Opinion www.patientopinion.org.uk

medCrowd www.medcrowd.com

Change4Life www.facebook.com/change4life

Drs tweeting www.twitter.com/ReedyfordGP

More about these later...

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The empowered patient

If you wake up with a headache, or some other symptom, and you are a web user, the chances are you might turn to Google

By the time you reach the doctor you’ll probably feel you have a pretty good idea of what’s wrong with you

You may even have discussed it with friends in your social networks, others online with similar symptoms, or an online health professional

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What’s the problem

Patients who take care of themselves avoid costly trips to the doctor or hospital

There is a need to make sure sound, safe, information is out there

The doctor is still the doctor, not an administrator for patients

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More info on empowered patients:

Dave deBronkart www.twitter.com/ePatientDave

Lucien Engelen’s Little Booklet about Health 2.0

www.lucienengelen.posterous.com

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Doctors need to be aware of patient’s online journey

There is evidence to suggest this is changing, as health professionals connect with each other in a personal/professional capacity online

#twitjc

The Network With No Name

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Mayo Clinic Centre for Social Media

http://socialmedia.mayoclinic.org/

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Speaking to healthcare professionals they say:

Need for clear policies about how to use social media

Clear boundaries about what social media is and isn’t for

Practical advice about how to set up a profile and what channels to use

Consistency of health information online. Where should they refer people?

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Some case studies

The tweeting kidney patientwww.nhssm.posterous.com

Hospital information on social media channelswww.facebook.com/pages/St-Georges-Healthcare

Patient Opinion and NHS Choiceswww.nhs.uk

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More case studies

Raising the profile of health services on Twitterwww.twitter.com/SUHT

Professional collaboration: doctors.net.uk and medCrowd.com

Opening up engagement for making policy, gathering opinion, disseminating information

Beating Bowel Cancer community

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The digital divide

Not everyone is online

1 in 4 UK adults have never used the internet

One third of UK households don’t have internet access

BUT these audiences can be reached through family and friends

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Pitfalls and challenges

Patient confidentiality

Resource and investment

Social media policies and guidance

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Summary

There are some big drivers for digital engagement in health, in the UK

And there is already lots of great work happening

Empowering health professionals, not just patients

Providing more guidance and support

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Your questions?

@dhgovuk

www.digitalhealth.dh.gov.uk

@timolloyd

tim.lloyd@dh.gsi.gov.uk

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