health and wellbeing packaging design...

Health and wellbeing packaging design trends

18th November 2014

Introduction

• Packaging development and innovation consultancy

• From concept to consumer

• Work across the packaging spectrum from packaging suppliers to brand owners

• Specialise in low cost packaging-specific insight and research

• Expertise in food and drink FMCG and retail

We work across the packaging innovation continuum

4

Ideation Consumer Trends Research

Feasibility Realisation Design

We really understand packaging!

5

World wide packaging trend watching across

categories Vast library of packaging stimulus

So where are we?

Rules of the game

Macro Packaging Trends

1. On The Go

2. Added Functionality

3. Packaging that pleases

4. Made for me

5. Visual differentiation

6. Disruptive packaging

7. Sustainability

Macro Packaging Trends

1. On The Go

2. Added Functionality

3. Packaging that pleases

4. Made for me

5. Visual differentiation

6. Disruptive packaging

7. Sustainability

On the Go

On the go

Packaging That Pleases

Easy Opening

Added Functionality

Visual Differentiation

Opportunity to be different

Say it how it is!

37

Disruptive Packaging

Sustainability

56

Added Functionality

Added Functionality

Made for Me

65

What’s ahead?

Technology will play it’s part Active & Intelligent packaging

Biobased polymers

Water-soluble and edible films

Nanotechnology, nanofillers and nanocoatings

Improvements in surface treatments

Conversion processes

Laser processing

Modelling and virtual reality

Antimicrobial technology

Smart packaging

Digital printing

Packaging Trends

1. On The Go

2. Added Functionality

3. Packaging that pleases

4. Made for me

5. Visual differentiation

6. Disruptive packaging

7. Sustainability

paul@thepackhub.com

+44(0)7906 624494

Twitter: @thepackhub

www.thepackhub.com