healthvault marketing resources for partners
Post on 07-May-2015
940 Views
Preview:
DESCRIPTION
TRANSCRIPT
Supporting Your Success in Health
Supporting Your Success in Health
The HealthVault Business Platform
Platform Capabilities HealthVault Ecosystem
Microsoft Consumer Touchpoints
Leverage:
• MSN • Messenger • Vista Gadget Gallery • Live Search
Leverage:
• Commonly shared technology
• Community of partners • Packaged solutions
Leverage:
• Application directory • HealthVault ingredient
brand • Logo program • Marketing toolkit • Microsoft PR • Custom marketing
Supporting Your Success in Health
The HealthVault Business Platform
Platform Capabilities HealthVault Ecosystem Microsoft Consumer
Touchpoints
Leverage:
• MSN • Messenger • Vista Gadget Gallery • Live Search
Leverage:
• Commonly shared technology
• Community of partners • Packaged solutions
Leverage:
• Application directory • HealthVault ingredient
brand • Logo program • Marketing toolkit • Microsoft PR • Custom marketing
Application Directory
Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
Ingredient Branding
Supporting Your Success in Health
Ingredients matter…
Supporting Your Success in Health
Successful ingredient brands • Communicate their voice clearly and consistently over time • Deliver a unified brand experience across all customer
touchpoints
Call to action: Include the Microsoft HealthVault brand to
enhance the value of your application
Supporting Your Success in Health
Ways to leverage the brand correctly
Supporting Your Success in Health
Incorrect ingredient brand usage
Device Logo
Supporting Your Success in Health
HealthVault device logo • Provides recognition for devices that work with HealthVault • Helps you differentiate your devices in retail channels
– Logos can be used in marketing material, advertising, retail, POP displays, hardware and packaging
Call to action: Understand the device logo program
requirements (available end June 2008) and be an early adopter of the logo
Supporting Your Success in Health
Ways to leverage the device logo correctly
Marketing Toolkit
Supporting Your Success in Health
Current marketing toolkit • UI buttons for inclusion in your applications to help illustrate
flow of health data • Marketing tiles that help promote HealthVault compatible
applications Call to action: Take advantage of this toolkit to help promote
your solutions
Supporting Your Success in Health
Enhancements to the marketing toolkit 1. Launch readiness checklist (available end June 2008)
– Assistance with application UI buttons and marketing tiles prior to “go-live”
– Presence on Healthvault.com – Approved press quotes to facilitate your press release activity
2. Marketing package (available Aug. 2008) – Brand artwork and usage guidelines – Copy blocks and messaging principles – Templates: Web banners, brochure, poster, ads – Collateral: HealthVault overview, fact sheet, white papers
3. Communication vehicles (starting Aug. 2008) – Newsletters and webcasts
Microsoft PR
Supporting Your Success in Health
PR visibility
Supporting Your Success in Health
Custom Marketing Support
Supporting Your Success in Health
www.healthvault.com/hospitals
Supporting Your Success in Health
Brochure front cover
Supporting Your Success in Health
Brochure inside gate fold
Supporting Your Success in Health
Brochure inside spread
Supporting Your Success in Health
Brochure back cover
Supporting Your Success in Health
HealthVault resources • hvmktg@microsoft.com for general marketing questions and
feedback • hvbrand@microsoft.com for logo and branding questions,
and feedback • hvnews@microsoft.com to sign up for the newsletter • Blogs:
– Peter Neupert http://blogs.technet.com/neupertonhealth – Sean Nolan http://familyhealthguy.com – Dr. Bill Crounse http://blogs.msdn.com/healthblog/ – Grad Conn http://blogs.technet.com/copernicanshift/
Supporting Your Success in Health
Supporting Your Success in Health
Microsoft, HealthVault, and the HealthVault logo are trademarks of the Microsoft group of companies. © 2008 Microsoft Corporation. All rights reserved. Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399
top related