healthy living megatrend in india: how will it shape packaged food and beverages?

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HEALTHY LIVING MEGATREND IN INDIA

HOW WILL IT SHAPE PACKAGED FOOD AND BEVERAGES?

FI INDIA, MUMBAI, 10TH NOVEMBER 2017

ABHINAV ANAND

GLOBAL PERSPECTIVE

INDIA IN FOCUS

CURRENT TRENDS

FUTURE OUTLOOK

KEY TAKEAWAYS

© Euromonitor International

3

Healthy Living is one of our eight focus megatrendsGLOBAL PERSPECTIVE

Experience More Shifting Market

Frontiers

Healthy Living Shopping

Reinvented

Ethical LivingMiddle Class

Retreat

Premiumisation Connected

Consumers

GLOBAL PERSPECTIVE

INDIA IN FOCUS

CURRENT TRENDS

FUTURE OUTLOOK

KEY TAKEAWAYS

800 India Health and Wellness market size in INR bn 2016

10.0%Forecast CAGR HW packaged food, 2016-21

7.0%Forecast CAGR HW beverages, 2016-2021

GLOBAL PERSPECTIVE

INDIA IN FOCUS

CURRENT TRENDS

FUTURE OUTLOOK

KEY TAKEAWAYS

© Euromonitor International

7

Better for you: Sugar reduction becomes a key priority for manufacturersCURRENT TRENDS

Consumer perception about health drives low salt packaged food

Indian market opens up to sugar less alternatives

Reduced fat milk dominates packaged food category

© Euromonitor International

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Fortified Functional: Opportunity to address vitamins’ deficiencyCURRENT TRENDS

FSSAI encourages fortification, announces new standards

Vitamins and minerals lead Fortified Functional ingredients

Probiotic drinking yoghurt remains the most dynamic product

© Euromonitor International

9

Naturally Healthy: Affordability and consumer preference drive growthCURRENT TRENDS

Consumers move from unpackaged to packaged F&B

Juice brands introduce newer flavours to attract consumers

Demand for Naturally Healthy olive oil grows in India

© Euromonitor International

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Organic: Organic products gets a push from government’s supportCURRENT TRENDS

India produces wide range of organic products

Government’s support boosts organic production

Organic milk a segment to watch out for

GLOBAL PERSPECTIVE

INDIA IN FOCUS

CURRENT TRENDS

FUTURE OUTLOOK

KEY TAKEAWAYS

© Euromonitor International

12

Increase in demand for skimmed milk pushes growth in “Better for You”FUTURE OUTLOOK

52.9%

25.0%

21.5%

0.4%

HW Retail value RSP in 2021 - INR 1,300 bn

Better for You Naturally Healthy

Fortified Functional Organic

© Euromonitor International

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0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

2016 2017 2018 2019 2020 2021

RSP

sal

es in

mill

ion

INR

Growth in RSP sales in modern retail

Continued progress of modern grocery retailers to boost HW segmentFUTURE OUTLOOK

THANK YOU FOR LISTENING

ABHINAV ANANDGLOBAL MARKET ANALYSTABHINAV.ANAND@EUROMONITOR.COM

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