heeg digital presence workshop

HEEG Workshop

Lisa Harris, Lorraine Warren, Cristina Costa and Alan Rae

Who we are• Cristina Costa works at the University of Salford, as a member of the central

research team. Her role is to champion innovative means of convening and disseminating research activity, and promote collaborative research ventures with the use of new web technologies. For more information: http://knowmansland.com

• Lorraine Warren is a Senior Lecturer in Entrepreneurship and Innovation at the University of Southampton. Her interests in the use of technology in education go back to the early 1990s when she headed the project 'Multimedia Courseware in the Humanities' as part of the ITTI programme at the University of Hull. More recently, she has linked her research in entrepreneurial identity to the development of proactive profiles in the digital economy. For more information: http://doclorraine.com

• Lisa Harris is a Senior Lecturer in Marketing at the University of Southampton, Director of the MSc programme in Digital Marketing. She is an accredited tutor for the University of Liverpool online MBA programme, and has projects with Alan Rae investigating how ‘early adopters’ of new technology are using Web 2 tools to ‘punch above their weight’ http://lisaharrismarketing.com

Where are you now?

A: no use of social media C: educational use of social media

B: personal use of social media

D: Personal and educational use of social media

How do you mainly use social media?

A: finding, storing and managing information (eg iGoogle, Delicious, Netvibes)

C: creating content (eg Wordpress, YouTube, Flickr, Slideshare)

B: collaboration, networking, commenting (eg LinkedIn, Twitter, Facebook)

D: all of the above

Rationale

• Entrepreneurial activity increasingly involves understanding how today’s networks work and how to deploy them effectively, both online and offline.

• Building and maintaining a personal brand in this way is becoming a critical aspect of business development

• It is essential to make sure that the nature of the information an individual displays online is going to encourage rather than discourage potential customers, collaborators etc.

• This workshop is part of an ongoing research project investigating the use of new technologies to build their digital presence and encourage entrepreneurial activity

21st Century Careers (JISC, 2009)

• Competition for employment in a global knowledge economy

• increased levels of self-employment and portfolio working• growth of multi-disciplinary teams focused on specific

tasks whose members might be physically located anywhere in the world

• life within a networked society • blurring of boundaries between ‘real’ and ‘virtual’, public

and private• increasingly ubiquitous use of digital technologies.

The world is changing…

• Educators are no longer the ‘gatekeepers’ of knowledge

• Acquiring information is no longer the issue – critical evaluation is the key skill

• Contributing effectively to your community• Educators and students are learning together• “Sage on the stage” to “guide on the side” • check out this experiment by Shakespeare Qu

arterly

Democratic

Amateur

Distributed

Production and consumption is now...

“Change we can believe in”• $28m average raised per month in online donations during 2008• 92m views of display ads per month• 2.2m site visitors per month• 9.8m video views on YouTube• 5,455,665 supporters of the Obama Facebook Group• 285,467 followers on Twitter

Dare you Google yourself...?

“Life-wide” and “life-long” learning

Functions of current popular tools

How social media has helped my work

• Developing new contacts • Sourcing newly published articles, calls for papers and relevant

events to attend• Tracking and commenting on the blogposts of key contributors

to the field• Keeping in touch, real time, with project participants and other

key contacts– www.lisaharrismarketing.com– www.twitter.com/lisaharris– www.slideshare.net/lisaharris– www.delicious.com/lisaharris1– www.linkedin.com/in/lisajaneharris

Your online portfolio• A blog. Plenty of good advice here:

http://www.slideshare.net/demler1/developing-your-personal-brand-through-blogging

• Twitter: – guides can be linked from:

http://www.twitip.com/personal-brand-how-to-build-yours-in-twitter– www.teachertrainingvideos.com useful beginner guides (by @russell1955)– http://www.slideshare.net/richardsedley/twitter-for-marketing-an-introduction-463

9213 (by @richardsedley)

• LinkedIn http://www.thewebpitch.com/social-networking/are-you-linking-in/• Slideshare – for presentations (and now video aswell...)• Be creative! See Ed Hamilton’s CV on Google Maps (45,401 views to date)

http://tinyurl.com/ycvcfcx and Jay Foreman’s video history of London’s tube stations http://tinyurl.com/36rkt7k

Cloudworks Community

http://cloudworks.ac.uk/cloudscape/view/2110

Question

• What do you consider to be the biggest a) benefit b) challenge

in building your digital presence?

To end...

“academic productivity is about much more than finding ways to get your work done efficiently. It's also about being a productive member of a larger community of thinkers and researchers, all of whom benefit from the wider circulation of more ideas, from more people, in more participatory ways. Alternatively, you can ignore this advice, close the blinds and gaze lovingly at your peer-reviewed papers. All I would say is: remember Betamax.” http://www.timeshighereducation.co.uk/story.asp?sectioncode=26&storycode=408419&c=1