hello ideas

“HELLO IDEAS”Hugo Fernandes

imhugo.com / @imhugo

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FreelancerInteractive DesignerCreative Technologist

imhugo.comhello@imhuhgo.com@imhugo

HUGOFERNANDES

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START YOUR ENGINES

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Draw your neighbor in the audience in 1 minute.

START!

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STOP!

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Lesson learned:. great warm up exercise before a creative meeting. you don’t need to know how to draw to express an idea. let it flow

“Ideas are the real currency in our business.

Without a good idea, all the mystic pro!ciency in the world is just window

dressing.”by Mike Dietz, Slappy Pictures

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But how can we generate ideas?In one simple word...

CREATIVITY

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Question to the audience:“Who of you doesn't see yourself as a creative person?”

well,YOU’RE WRONG

Everyone has the ability to be creative, but not in the same way.

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Artistic Creativity vs Technical Creativity You cannot compare to an artist. That’s not your job, neither your type of creativity. More about this later.

WHY?

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Why do I say that everyone has the ability to be creative?

The“Schwarzenegger

effect”

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That’s the key for all of it.

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How do you think he became like that?

WORKING OUT

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Deduction: “What do you mean? Creativity is not a muscle that can get bigger if we work it out...”

WORK OUTCreativity needs to be worked out,

like an exercise.

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Mental processes.You need to exercise creativity.

Why some people think they’re not

creative?

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© Christian Faur

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In kindergarten they gave us crayons. And we were not afraid to using them.My daughter draws a sun with arms. And she’s not afraid of doing it.

© Girls’ Generation

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But with adolescence you start to evaluate things. Most of the teenagers stop the creative process when they think another person is better than them. And that constrains our brain.

THESURVIVERS

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© cutsandguts.tumblr.com

MEET EMILY

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As a "survival" creative teenager, you grow up different and you don't worry about constrains when you don't have the urge to please anyone else but you.

HOW TO DEFINE CREATIVITY?

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Like we talked before, there are different types of creativity.

ARTISTIC CREATIVITY

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Is more born of skill, technique and self-expression. It can not be taught.You don’t need to be a painter.

TECHNICAL CREATIVITY

http://www.stefanleijon.com/

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Where people create new theories, technologies or ideas. This is the type of creativity we will discuss here.There are two main strands to technical creativity

1. Programmed Thinking2. Lateral Thinking

TECHNICAL CREATIVITY

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Lateral Thinking is what we will target.

1. Programmed Thinking

TECHNICAL CREATIVITY

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1. Programmed ThinkingTECHNICAL CREATIVITY

Relies on logical or structured ways of creating a new product or service.

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1. Programmed ThinkingTECHNICAL CREATIVITY

Morphological AnalysisReframing Matrix

...

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Some Creative techniques:- Morphological Analysis: Analysis to generate new products and services- Reframing Matrix: The 4 Ps Approach: Product perspective, Planning perspective, Potential perspective, People perspective.

2. Lateral ThinkingTECHNICAL CREATIVITY

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Unfortunately, we get stuck in our patterns.We tend to think within them.

Solutions we develop are based on previous solutions to similar

problems.

2. Lateral ThinkingTECHNICAL CREATIVITY

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Usually it does not occur to us to use solutions belonging to other problems.

Breaks the patterned way of thinking.

2. Lateral ThinkingTECHNICAL CREATIVITY

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We use lateral thinking techniques to break out of this patterned way of thinking.

Recognizes that our brains are pattern recognition systems, and that they do not function like computers.

2. Lateral ThinkingTECHNICAL CREATIVITY

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It takes years of training before we learn to do simple arithmetic. On the other hand, we can instantly recognize patterns such as faces, language, and handwriting.

BrainstormingRandom InputProvocation

...

2. Lateral ThinkingTECHNICAL CREATIVITY

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Some Creative techniques- Random Input: When you’re stuck it. Once you have chosen the word, list its attributions or associations with the word. Then apply each of the items on your list and see how it applies to the problem at hand. - Provocation: Make stupid statements

CREATIVE PROCESSES

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When using Lateral Thinking.There are a lot.My favorite is...

DO ITCREATIVE PROCESSES

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DO IT stands for...

De!ne problem

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During this stage you apply a number of techniques to ensure that you are asking the right question.

Open mind and apply creative techniques

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Here you apply creativity techniques to generate as many answers as possible to the question you are asking. At this stage you are not evaluating the answers. This is were happens the real brainstorming. After this, make a pause. Take a breath.

Identify best solution

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Only at this stage do you select the best solutions from the ones you came up with in step 2. Where you are having difficulty in selecting ideas, use formal techniques to help.

Transform

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The final stage is to make an Action Plan for the implementation of the solution, and to carry it out. Without implementation, your creativity is sterile.

WE ALL DO ITWITH 1 LITTLE “SECRET”

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ORGANIZATION

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Talk about organization in a creative process. It’s fundamental.A pianist has to know the notes before he starts to play in a crazy and creative mood.

FIRST STEPafter a meeting

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This will help you to stay organized.

?What are your thoughts about the meeting?

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?What are your thoughts about the meeting?What was discussed?

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?What are your thoughts about the meeting?What was discussed?What did I learned?

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?What are your thoughts about the meeting?What was discussed?What did I learned?How can I implement it?

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?What are your thoughts about the meeting?What was discussed?What did I learned?How can I implement it?What are the next steps?

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?What are your thoughts about the meeting?What was discussed?What did I learned?How can I implement it?What are the next steps?Did I hear or saw anything inspiring?

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?What are your thoughts about the meeting?What was discussed?What did I learned?How can I implement it?What are the next steps?Did I hear or saw anything inspiring?Was it a waste of time?

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?What are your thoughts about the meeting?What was discussed?What did I learned?How can I implement it?What are the next steps?Did I hear or saw anything inspiring?Was it a waste of time?What can I have done to make it better?

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?What are your thoughts about the meeting?What was discussed?What did I learned?How can I implement it?What are the next steps?Did I hear or saw anything inspiring?Was it a waste of time?What can I have done to make it better?

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When you go through this process, things happen. You have revelations. You make decisions about where to go next. When you don’t do it… you respond to emails and go to Facebook.You can add your own questions here.

CREATIVE TECHNIQUES

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How to work out after that?

CREATIVE TECHNIQUESStarbursting

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Draw a star and in each point write Who, What, Why, Where, When and How

CREATIVE TECHNIQUESBrainwriting

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Great for teams where there’s a leader that smashes all ideas.Each team member has 5 minutes do write down their own ideas. In the end everyone will read them.

CREATIVE TECHNIQUESBrainstorming

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Popular tool that helps you generate creative solutions to a problem.

CREATIVE TECHNIQUESReversal Technique

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A different approach to brainstorming.The reversal technique challenges you to list your assumptions about a particular subject area and then to simply reverse those assumptions to try and make them work.Use the "What If" compass. How to turn it bad.

ENOUGH TALK!

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LETS EXERCISE:)

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Exercise: the circles

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You have 30 seconds to draw whatever you want.Some hints: smilies, clocks, ...

START!

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Use a loud chaotic music.

STOP!

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Learned:- When you don’t have to much time and the surround is chaotic, you use your mental patterns to solve similar problems.- A lot of people will draw the hints I gave- A lot of people will draw only inside the circles, even if I have told to draw whatever they want.

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Now you have 1 minute to draw whatever you want.Show next hint.

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START...

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Use a calm music...

STOP

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Leassons learned:- A lot of people will not draw only inside the circles.- Why not a blank page? Why using the pencil?- The music influences creativity.- When you have to much time and a calm music, your brain will start to fade away from what you should be thinking. A lot of people will be start ti think in other stuff. Find a balance between time and atmosphere in a creative meeting.

FINAL THOUGHTS

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About generating ideas

Don’t make it a “I have the biggest penis in the room”

contest

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In the initial phase of the creative meeting, you CAN NOT judge ideas. Just throw them to the table.

Don’t be afraid

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As we saw before, fear creates constrains. We do not want that in a brainstorming session.

Do not judge.

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A stupid idea can generates a great one.

Don’t kill ideas in !rst stages.

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If you tend to think too technically, this will probably happen.

Have fun!

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The most important thing. Without fun, it will be hard to have good ideas.

Have kids!

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You will learn a lot with your kids...They’re not afraid to be fool, to have stupid ideas, and to do whatever they think it’s right.

imhugo.com / @imhugo

THANK YOU!

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