henrico citizen business branding summit

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Branding Your Business

2014 RVA#BBSummit

Online Media Strategist | Author | Speaker

@NhatPham

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Today’s Topics

Branding vs. Marketing EUB 5M’s Tell Your Story #FAIL Case Studies Next Steps

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Brand

”A name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”

The American Marketing Association (AMA)

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Brand

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Marketing

“The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

The American Marketing Association (AMA)

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Marketing

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Marketing vs. Branding

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Be Elite, Unique or Boutique

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Be Elite

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Be Unique

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Be Boutique

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EUB Trifecta

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Mission

13

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Market

14

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Message

15

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Method

16

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Metrics

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Metrics

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Tell Your Story. Share Your Passion.Serve the World.

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Tell Your Story. Share Your Passion.Serve the World.

#BBSummit

Tell Your Story. Share Your Passion.Serve the World.

#BBSummit

Tell Your Story. Share Your Passion.Serve the World.

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Next Steps?

What are your 5M’s? Who Do you need to involve? What is your One Thing?

Can you do it? ...

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Nhat Phamnpham@successwerks.com

804.708.7637

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