high trust and facebook 1 may08

and the High-Trust Environment

Leila Chirayath and Dmitriy Kruglyak | 1 May 2008 | Stanford University

Key Questions

What defines and affects trust?1

Behavior in trusted vs. untrusted environments2

Trust level in Facebook vs. Internet vs. real world3

Trust creation: slow, gradual, painstaking4

Trust destruction: instant, deadly, spectacular5

Useful definitions

Trust metrica measure of how much a member of a group is trusted by the other members

Key term Examples

Social Penetration Theory(Altman and Taylor) Closeness develops through a gradual process of recriprocal self-disclosure (draws on Social Exchange Theory)

Social Exchange Theory(Thibaut, Kelley, Homans) Social behavior is an exchange of goods, including non-material symbols of approval or prestige (draws on rational choice)

Key Questions

What defines and affects trust?1

Behavior in trusted vs. untrusted environments2

Trust level in Facebook vs. Internet vs. real world3

Trust creation: slow, gradual, painstaking4

Trust destruction: instant, deadly, spectacular5

Social Exchange in Action

30-45 second introductions

1moderator content providers

2note categories/

degree of information

notice and record others’ responses3 ask personal

questions

Choose someone to present your team’s findings4

}7 min.

5 min.

Key Questions

What defines and affects trust?1

Behavior in trusted vs. untrusted environments2

Trust level in Facebook vs. Internet vs. real world3

Trust creation: slow, gradual, painstaking4

Trust destruction: instant, deadly, spectacular5

Trust destruction

Facebook’s Beacon

From 50+ to 13+

Questions?