history of marlboro

HISTORYOF BRAND.

BUTUZOV MIKHAIL

BOBOLYA GEORGE

PLEKHANOV IBS

GR. 5101.

PLAN:

1. In outline.

2. History of the largest brand.

3. Motorsport sponsorship.

Formula one.

Other racing series.

4. The Tobacco Atlas.

5. References.

IN OUTLINE.

Marlboro is the largest selling brand of cigarettes in the world. It is made by Philip Morris USA (a branch of Altria) within the US, and by Philip Morris International (now separate from Altria) outside the US.

IN OUTLINE.

HISTORY OF THE LARGEST BRAND.

The amazing Marlboro cigarette brand began in England 1847 and was initially targeted at female smokers.

HISTORY OF THE LARGEST BRAND.

The first icon of this new change in marketing was the 'Tatooed Man' depicted on this page.

MOTORSPORT SPONSORSHIP.

Marlboro is known for its sponsorship of motor racing. This started in 1972 with its sponsorship of Formula One teams BRM and Iso Marlboro-Ford.

MOTORSPORT SPONSORSHIP.

Marlboro also sponsored the Alfa Romeo F1 Team between 1980 and 1983, although unable to match up to its pre-war and 1950s heyday, the team only achieving one pole position, one fastest lap and four podium finishes

THE TOBACCO ATLAS.

REFERENCES.

http://aboutmarlborocigarettes.blogspot.ru/

http://en.wikipedia.org/wiki/Marlboro_(cigarette)

http://www.tobaccoatlas.org/products/male_tobacco_use/males_smoke/