history of search engines and seo
Post on 08-May-2015
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Birth of Search Engines
Meta engines
Keyword tag spam
Manually submitting
Introduction of
Google is a play on words of a Googol
Originally called Back Rub
Born in 1998
A Googol is 1 followed by a hundred zeros (10100)! To show Google’sclaim to index mass amounts of information
Introduced links into search algorithms
Google’s only 14 years old!
Crawling web to index websites
Google follows links from one website to anotherto discover new pages and websites
Same technique as ‘surfing the web’before search engines
Google ignores manualsubmissions if no linksto the site
Directories
These were THE places to be found on the internet
Google saw these as trusted sourcesGoogle said to be found you should put your website on directories
Within a month, there were 20,000 directories
Then the creation of Link Farms were madeThese were incredibly spammy versions of directories
On-page elementsTitle Tag If a webpage was a book, this would be it’s main title
The SEO Title element in WPS controls this
H1 Tags
Content
Images
Meta Information
Following the book reference, think of these as the Chapter Title
Bread and butter of everything SEO
Alt and Title Tags
Image Name
Recently started reading text within images
Description & Keyword tags
Keyword tag was dropped long ago
Description tag no longer has any weight but is a good‘hook’ to users
PageRank is actually named afterco-founder Larry Page who made it
Based on a scale of 1-10 fromquality and quantity of links
Only updated once every 3 months then the toolbarwould only update 3 months after that!
Article Spinning
Paid Links
On-page Elements Off-page Elements
Ghost Writing
Introduction of Black Hat SEO
Cloaked Pages
Hidden Elements Three Way Links (and then some)
NoFollow Tag
Google created the NoFollow tag
<a href=http://website.com rel=“nofollow”>Anchor Text</a>
So you could still link to a website but not pass any value
Quickly adopted by Bing and Yahoo
Became overusedextremely quickly
All Wikipedia links are Nofollowresulting in a Black Hole effect
Site Speed
Google looks at website loading speedas a ranking metric
No one likes a slow website
Slow websites actually get punished! Like ours….
Websites loading under 1.5 seconds receive a ranking boost
http://gtmetrix.com/
Panda UpdateGoogle punishing ‘thin pages’
A thin page is a website with little or no content
These included a sites search results page
Our own unclaimed listings
Lots of websites tanked with this updateFocused on a few good pages, having good authority and lots of thin pages
PenguinGoogle punishing bad link structures
Links from bad websites i.e. link farms, bad directories
Even more websites tankedDue to people participating in poor linking ideas
at a previous time and/or continuing to
Where we are nowSocial Metrics
You wouldn’t spam your friends, right?
Allowing Google easier access to categorise your data
Knowledge Graph Google Local
Jet Li
Google Glass
Google Now
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