hkcsl linkedin final presentation_nov 2012
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LinkedIn: A global pool of talent
Europe, Middle East and Africa:
50M+
North America: 70M+
Asia Pacific: 30M+Latin America and
Caribbean: 20M+
187M+Members worldwide
100 M+Monthly unique visitors
+2 newMembers per second
Monthly uniques source:Comscore
©2012 LinkedIn Corporation. All Rights Reserved. 2
Reach the best candidates, not just the active ones
Passive>80
%
187M+
Active<20
%
members
LinkedIn members last year
You hired over
Note: Active-passive figures come from 2011 third-party study conducted by Lou Adler and the Adler Group
23
1. Talent Pool
©2012 LinkedIn Corporation. All Rights Reserved. 3
Talented professionals are connecting with your company today
Profiles visited by…
members per month
Note: employee profile viewers and company page viewers reflect unique members visiting
1. Talent Pool
Employees on LinkedIn1,489
Missed opportunity to influence these professionals
Company pageVisited by…
members per month109
~225
©2012 LinkedIn Corporation. All Rights Reserved. 4
Financial AnalystBank of America
Sr. HR DirectorGap Inc.Amazon
Sr.
Hong Kong CSLHR Director
Hong Kong CSLFinance Manager
Customer Service Exe
BryanFinance Analyst
Erica SteveDirector of HRCustomer
Service Exe
Hong Kong CSLCustomer Service Exe
JOBS YOU MAY BE INTERESTED INJOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN
Target every candidate with relevant jobs automatically
More applications come from LinkedIn recommended jobs than searches
2. Targeting
©2012 LinkedIn Corporation. All Rights Reserved. 5
Members see personalized jobs every time they log in
Erica Robertson
Your ideal passive candidate
Customer Service Exec
Hong Kong CSL Customer Service Exec
Customer Service ExeJuniper Networks
LiveOpsCustomer Service Exe
Senior
2. Targeting
©2012 LinkedIn Corporation. All Rights Reserved. 6
2. Targeting
Reach candidates with personalized jobs on Mobile Devices as well as on their Computers
Job you may be interested in:
Customer Service ExeHong Kong CSL
Erica Robertson
Your ideal passive candidate
Customer Service Exec
©2012 LinkedIn Corporation. All Rights Reserved. 7
What do candidates see when they visit your employees’ profiles?
Note: number of professionals visiting reflects unique members visiting your employees profiles
1,489 professionals visit your employees’ profile pages every month
Viewing profiles is the #1 activity on LinkedIn
Erica Robertson
Your ideal passive candidate
Customer Service Exec
2. Targeting
©2012 LinkedIn Corporation. All Rights Reserved. 8
Your target talent is networking with your employees
Note: number of professionals visiting reflects unique members visiting your employees profiles
1,489 professionals visit your employees’ profile pages every month
Top job functions Top viewer companies
2. Targeting
©2012 LinkedIn Corporation. All Rights Reserved. 9
Engage them with personalized opportunities
Note: number of professionals visiting reflects unique members visiting your employees profiles
Erica Robertson
Your ideal passive candidate
Customer Service Exe
Erica RobertsonCustomer Executives
Picture yourself with a career inCustomers Exec
at Hong Kong CSL Limited
Hong Kong CSL Limited
2. Targeting
1,489 professionals visit your employees’ profile pages every month
©2012 LinkedIn Corporation. All Rights Reserved. 10
Note: company page viewers reflect unique members visiting your company page
2. Targeting
Only 109professionals visit your company page every month
©2012 LinkedIn Corporation. All Rights Reserved. 11
Your company page experience is limited today
Join the team that is transforming the future.We are passionate about what we do.
Companies Home | Hong Kong CSL Limite
Jobs at
Ariel Hsiao
Amazon
ABOUTWatch the video for a peek into the fast-paced world at our headquarters. Every day, our employees are working on exciting projects that make a real difference for our customers.
Plus, we’re really excited to show off our newly remodeled office space!
Check out the links below for more about us:
Our Career Site ►
Hong Kong CSL Limited 579 followers
Hong Kong CSL Limited
Hong Kong CSL Limited
Customer Service Exe
Todd Logan
VP of Finance
Emily MeinhardtAccount Executive
Hillary Carroll
Manager of Operations
Customer Service Exe
Customer Service Exe
Customer Service Exe
Director of Sales
Director of Sales
Senior Customer Service Exe
Senior Customer Service Exe
Careers
Show relevant opportunities with rich employment branding
2. Targeting
©2012 LinkedIn Corporation. All Rights Reserved. 12
The Re-vamped sample Career Page of CSL Limited
Influence candidates at every touch point
Erica Robertson
Your ideal passive candidateCustomer Service Exec
Hired
Networkingwith employees
Researchingyour company
Following your company
Viewingrelevant jobs
2. Targeting
©2012 LinkedIn Corporation. All Rights Reserved. 13
November
Erica Robertson
Joined
New Hire
Hong Kong CSL Limited
We can measure LinkedIn’s influence on hiring
Erica Robertson
ACME systems
3. Results
Jobs you maybe interested in
July
Viewed a job on LinkedIn
LinkedIn Influenced
Hong Kong CSL LimitedCustomer Service Exe
Customer Service Exe Customer Service Exe
©2012 LinkedIn Corporation. All Rights Reserved. 14
Hong Kong CSL LimitedCustomer Service Exe
Linkedin Recruiter
• Assigning the Hong Kong CSL sourcing group with LinkedIn Recruiter, will enable the team to gain an understanding of the type of searches that are being conducted across the organization, who has been contacted via InMail and allow Hong Kong CSL to retain their work rather than being saved in their individual personal account.
• In addition, it will enable the team, to adopt a more consultative approach with the hiring managers and have them become more familiar with the additional functionality our Corporate Solution offers.
– Access complete profiles for 187+ million members on LinkedIn– Team collaboration via shared profile notes, candidate history & project folders– Efficiently contact & manage multiple candidates at one time– Retain control of Hong Kong CSL talent pipeline and user access– Enhanced search capabilities with expanded results & real time alerts
Linkedin - Recruiter
©2012 LinkedIn Corporation. All Rights Reserved. 16
Hiring ManagerHiring Manager is part of LinkedIn Recruiter and allows the recruiter to share profiles of interest from a project with a hiring manager. The hiring manager then has the ability to view profiles, provide a customizable rating and add feedback regarding the potential candidates. The recruiter can then track reviews in the LinkedIn Recruiter Platform.
• Work more efficiently and stay on the same page with hiring managers• Share profiles of interest with hiring managers directly from Recruiter• Narrow searches more quickly by getting specific feedback on profiles• Feedback on each candidate is tracked in Recruiter for you
Linkedin - Recruiter
©2012 LinkedIn Corporation. All Rights Reserved. 16
Talent PipelineTalent Pipeline enables recruiters to connect the names on a résumé to their LinkedIn profiles. The idea is to enable them to build a bigger internal database with more information in it, including notes on a candidate that the hiring managers can share with each other, thus making LinkedIn more important to them.
• Import candidate records (resumes, spreadsheets, notes, anything), keeping them private for your organization’s use only• Imported resumes can be synced with LinkedIn profiles as they are updated• Single search, you can search across LinkedIn profiles as well as Hong Kong CSL candidate records/resumes• Tag LinkedIn profiles, and these tags are only visible to the Hong Kong CSL team• Search within and across tags, notes, activities, reviews, projects, reminders, and of course all standard search fields• Follow candidates in Talent Pipeline and set up alerts to be notified of any public changes to the profiles• Add a status to people in LinkedIn’s Talent Pipeline – not contacted, contacted, screened, declined, offer, applied, etc.
Linkedin - Recruiter
©2012 LinkedIn Corporation. All Rights Reserved. 17
Pipelining
Reporting
Collaboration
Linkedin Job Slots• By utilizing our Jobs Network and posting your professional jobs on LinkedIn, the technology will push Hong
Kong CSL jobs to active and passive talent with targeted & viral distribution. These posting are displayed on the suitable members profile page under ‘Jobs You May Be Interested In’, on Hong Kong CSL LinkedIn Career Page and emailed to relevant members on a regular bases.
• By placing all Hong Kong CSL jobs on LinkedIn it will increase the visibility of your jobs and increase potential referrals as employees, and ex-employees, can forward positions to candidates they believe will be suitable. On average each job post gets forwarded 11 times, and all get automatically indexed by search engines and job aggregators.
• The increase will also populate the Hong Kong CSL LinkedIn Career Page with your open positions, making it easier for potential candidates to view jobs that are relevant to them rather than search HONG KONG CSL website or job board.
– Promote Hong Kong CSL job to millions of passive candidates on LinkedIn– Jobs become more personal on LinkedIn by spotlighting who in HONG KONG CSL network is a fit for
each posting, and how you’re connected to each company– Each job on LinkedIn is viewed by over 1000 members, and is forwarded from one member to another 11
times per posting
Linkedin – Job Slots
©2012 LinkedIn Corporation. All Rights Reserved. 18
Linkedin Career Page• Promotes Hong Kong CSL employment brand to millions of passive candidates on LinkedIn
and can adapt the messaging dynamically to viewer by either job function or location. The LinkedIn Career Page becomes a rich media hub for all of Hong Kong CSL career content that can include the following:
– Company culture video– All Hong Kong CSL open positions posted on the LinkedIn Jobs Network– Employment Value Proposition– Featured recruiters & employee spotlights– Polls to engage candidates– Podcasts, whitepapers or brochures– Links to Hong Kong CSL careers site, Twitter & Facebook pages, Blogs & RSS feeds
• Candidates are interested in understanding what it would be like if they came to work for Hong Kong CSL. LinkedIn company profiles offer an opportunity for candidates to connect with the organization.
Linkedin – Career Page
©2012 LinkedIn Corporation. All Rights Reserved. 20
Linkedin – Career Page
©2012 LinkedIn Corporation. All Rights Reserved. 21
Join the team that is transforming the future.We are passionate about what we do.
Companies Home | Hong Kong CSL Limite
Jobs at
Ariel Hsiao
Amazon
ABOUTWatch the video for a peek into the fast-paced world at our headquarters. Every day, our employees are working on exciting projects that make a real difference for our customers.
Plus, we’re really excited to show off our newly remodeled office space!
Check out the links below for more about us:
Our Career Site ►
Hong Kong CSL Limited 579 followers
Hong Kong CSL Limited
Hong Kong CSL Limited
Customer Service Exe
Todd Logan
VP of Finance
Emily Meinhardt
Account Executive
Hillary Carroll
Manager of Operations
Customer Service Exe
Customer Service Exe
Customer Service Exe
Director of Sales
Director of Sales
Senior Customer Service Exe
Senior Customer Service Exe
CareersEmployer’s Branding
Linkedin Work With Us• Turn Hong Kong CSL employees into brand ambassadors by owning the ad space on their
LinkedIn pro file pages to tell Hong Kong CSL story most effectively. With ‘Work With Us’, your employees become a powerful channel to connect passive talent with relevant jobs.
• As of Oct 2011, Hong Kong CSL has over 13,400 employees on LinkedIn, who are being viewed, on average, 83,000 times a month by over 30,000 different people that are not currently employed by the bank.
• Work with Us campaigns have click through rates of up to 4 times the average banner ad, driving quality candidates to Hong Kong CSL LinkedIn Career Page or elsewhere. This space can also be used to promote Jobs that are relevant to the member viewing the profile and is another key factor for posting all your Jobs on LinkedIn.
– Drive traff ic to Hong Kong CSL jobs and LinkedIn Career Page to boost your reach– Influence viewers’ experience through Hong Kong CSL employees’ LinkedIn pages– Position Hong Kong CSL company as an ‘employer of choice’– Encourage them to ‘Follow’ you as a company
Linkedin – Work With Us
©2012 LinkedIn Corporation. All Rights Reserved. 22
Linkedin – Work With Us
©2012 LinkedIn Corporation. All Rights Reserved. 23
Erica Robertson
Customer Executives
Picture yourself with a career in
Customers Exec
at Hong Kong CSL Limited
Hong Kong CSL Limited
Linkedin Enterprise SolutionsQuotation & Pricing
Quotation & Pricing
©2012 LinkedIn Corporation. All Rights Reserved. 24
Solution Quantity Period Total
Recruiter Seat 3 12 months HKD 172,494.00
Job Slots 25 12 months HKD 188,800.00
Silver Career Page 1 12 months HKD 77,700.00
Work With US All employees 12 months HKD 46,620.00
Solution Quantity Period Total
Recruiter Seat 1 12 months HKD 63,714.00
Job Slots 5 12 months HKD 46,620.00
Silver Career Page 1 12 months HKD 77,700.00
Deluxe Package
Standard Package
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