hoe growth hack je e-mail marke2ng?€¦ · growth hacking there is one word missing system....

Hoe growth hack je e-mail marke2ng?

DDMA Email Summit

CHRIS OUT

Managing Partner en Lead Growth Hacker RockBoost

chris@rockboost.com

Growth Hacking

BUZZWORD

GROWTH HACKING

GROWTH HACKING

There is one word missing

SYSTEM

Finding the weak spot in a systemand exploi2ng this weakness

HACK:

PROFILE OF A GROWTH HACKER

A growth hacker is a personwhose true north is growth.

Sean Ellis“

GROWTH HACKING SKILL SET

Data analy>cs & tes>ng

SoAware Engineering

& automa>on

Crea>ve Marke>ng

GROWTH HACKER

BROAD KNOWLEDGE

BROAD KNOWLEDGESta2s2cs

programming

CRO

Design

Analy2csCopy

Social

Display

Tes2ng

Content

MoreMore

More

More

BROAD KNOWLEDGE

DEEP KNOWLEDGE

BROAD KNOWLEDGE

DEEP KNOWLEDGEPPC

SEO

SO WE NEED MR. T

Hacking e-mail marke2ng

ONE METRIC THAT MATTERS

GROWTH HACKING PROCESS

Idea%on

Priori%za%on

Tes%ng

Analyzing

Product/market fit

More than 40% would be disappointed if they can’t use your product or service anymore“

STARTUP PYRAMID

Growth

Transition to Growth

Product/Market Fit

THE SERVICE OR PRODUCT THAT YOU DELIVER + ALL TOUCHPOINTS WITH YOUR CLIENTS

OVER IT’S ENTIRE LIFETIME

PRODUCT

WHAT ARE YOU LOOKING FOR?

Trac2on channels

9. EMAIL MARKETING

LESSONS

IT HAPPENS BEFORE THE E-MAIL

1 CLICK FROM UNSUBSCRIBE

JAB, JAB, RIGHT HOOK

Ques2ons? chris@rockboost.com

DDMA e-mail summit