“hollywood south”. culinary arts: the state’s food-related cultural products including food...
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Cultural Economy DefinedCulinary Arts: The state’s food-related cultural products including food processing, specialty food products and locally-owned, full service restaurants.
Design: Individual designers and firms involved in the communication arts such as graphic design, printing, and advertising.
Entertainment: The performing arts (music, theater, and dance), individual performers, and the film and media industries
Literary Arts and Humanities: Individual writers and editors and book, periodical, and newspaper publishing.
Preservation: Economic activities focused on the restoration and redevelopment of the built environment including architecture, landscape architecture and a percentage of construction activity focused on preservation and renovation.
Visual Arts and crafts: Individual artists and craftspeople as well as the galleries and museums that present cultural products.
Economic Impact: Wages
Overall, cultural workers earned $1.2 billion in 2011, and 8% increase over 2009. Significant gains were made in Visual Arts, with wages increasing 41% between 2009 and 2011. Overall, wages increased an average of 13% between 2009 and 2011 across the six segments. The average change across all segments was $15.2 million.
Overall Earnings
Segment 2009 2011Change (09-11)
% Change (09-11)
Culinary Arts $359,409,516 $406,993,514 $47,583,998 13%Entertainment $353,655,135 $370,021,085 $16,365,950 5%Preservation $233,884,053 $225,811,914 $(8,072,139) -3%Design $93,842,260 $99,034,462 $5,192,202 6%Visual Arts $50,938,882 $71,663,269 $20,724,387 41%Literary $57,622,751 $66,892,209 $9,269,458 16%
Totals $1,149,352,597
$1,240,416,453 $91,063,856 8%Source: EMSI, 2011 Q3
Economic Impact: Employment
The Cultural Industries was one of only 5 industries in New Orleans to experience positive growth in jobs from 2009-2011. This 6% growth places it fourth after Educational Services, Accommodation and Food Services, and Tourism. Life Sciences and Health Care jobs declined over this same period. Cultural Industries jobs also returned to their 2002 level, and slightly exceeded it. This signifies the Cultural Industries’ strength and resiliency as a job source and its important role in job recovery since 2005. By 2011, the concentration of cultural economy jobs in New Orleans was 50% than that of the nation.
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0%
9.6%10.1%
11.2%10.8%
11.8%12.1%
12.7%12.5%
13.0%13.5%
Cultural Employment as a Percentage of Total Employment in New Orleans
% of Total Employment
Economic Impact: Employment by Segment
44%
25%
10%
8%
7%6%
2009
Culinary Entertainment Preservation Visual Literary Design
42%
28%
11%
7%
6%6%
2011
Entertainment
Visual Arts & Museums
Film and Video
Full Service Restaurants
Travel Agencies
Transportation
Casinos
Sports
Lodging
Recreation
Cultural Jobs: 10,875
Tourism Jobs: 17,565
Cultural Jobs that impact
Tourism: 19,554
Design
Media
Other Culinary
Literary
Preservation
Design
Economic Impact: Culture and Tourism
Economic Impact: Businesses
Most cultural businesses in New Orleans are small businesses, microenterprises, or sole proprietorships. There are 1,308 cultural businesses in New Orleans in 2011 ranging from cooking schools, restaurants, art galleries, and architects; to independent presses, music venues, specialty plasterers, and graphic design firms. Compared to 2010, there was a 9.3% increase in the number of cultural businesses in 2011. Much of this increase comes from improved data. The biggest actual increase in businesses belongs to the Culinary Arts category. The restaurant industry in New Orleans is very successful, and as in 2010, there are more restaurants in the city now than in 2005 and before.
Culinary44%
Entertainment20%
Visual13%
Preservation10%
Design9%
Literary3%
Cultural Businesses by Segment 2011
Film and Video Economic Impact
The city hosted 46 total feature film and television tax credit projects (each with local spend over $300,000) in 2011. Local spend is estimated at $531 million for the New Orleans Region. In 2010, there were 37 total projects with an estimated $364 million spent in the New Orleans Region.
Overall, the number of large projects increased 34% from 2010 and local spend increased 46%.
2004 2005 2006 2007 2008 2009 2010 201105
101520253035404550
1412
1623 24
25
37
46
All Productions, New Orleans Region
DosBe flexible
Stay within fair marketDon’t undercutMake sure it’s worthwhile
Get insuranceLRA should be additional insured Coverage should be $1-$3MM
Set TermLength of PrepLength of Rap
Don’tsBe Star struck
Actors are employeesEveryone on set has a jobTime is money
Make assumptionsProductions do not have limitless budgetsStay within line item budgets
Over promiseCommit only what you can deliverManage expectations
Tips for Working with Film and Production Companies
Income Stream
Capital Improvements
Exposure
Job creation
Investment in the community
Good Will
Benefits
State Film Office Contact your state film office Provide information regarding your site, including
pictures Appear on the site list (check out the website
www.filmneworleans.com
City/County/Regional Film Office Develop relationship with these “boots on the ground”
agencies Provide information regarding your site, including
pictures Appear on the site list
Local Site Location Representatives Get to know locals in the industry through the film
offices Stay connected
Introduction to the Industry
Festivals
In New Orleans, festivals are a way of life. With over 110 festivals, events, and outdoor markets, New Orleans has more festivals than weekend days in the year. Every event in New Orleans is unique, from an annual neighborhood festival to the citywide celebration of Mardi Gras. While many of these events feature a prominent portion of our local cultural economy such as performing arts, food, or visual art, almost all festivals feature a combination of all three or more of these aspects of New Orleans cultural life. New Orleans’ festivals enjoyed the patronage of 3.6 million people in 2011, comparing favorably with 3.2 million in 2010.
Major Event Economic Impact 2009 2010 2011
Mardi Gras $332,209,017 Not Available $300,700,000
French Quarter Festival $139,600,000 $316,000,000 $245,700,000
Essence Festival Not Available $188,200,000 $170,400,000
Tales of the Cocktail $9,700,000 $11,300,000 $12,700,000
Crescent City Farmers Market $5,600,000 $9,900,000 $10,900,000
Totals $487,109,017 $525,400,000 $744,400,000
Festivals directly stimulate New Orleans’ economy by buying and renting locally. Economic impact is not only from hotels and tourist dollars, but from diverse, vibrant, and numerous smaller festivals, most of which are created by locals for locals.
DosBe flexible
Stay within fair marketDon’t undercutMake sure it’s worthwhile
Require insuranceLRA should be additional insured$5MM general liability
Concessions Volunteers
$2MM liquor liability$2MM product liability
Set TermLength of Prep (set up)Length of Rap (breakdown/clean up)
Don’tsBe Star struck
Musicians are talent, nothing moreEveryone has a jobTime is money
Make assumptionsFestival organizers do have a profit objective Clarify responsibilities of all partiesKnow who is in chargeKnow who writes the checks
Over promiseCommit only what you can deliverManage expectations
Tips for Working with Festival Organizers
Income Stream
Capital Improvements
Exposure
Job creation
Investment in the community
Good Will
Benefits
State tourism or cultural economy office Contact your state tourism or cultural economy office Provide information regarding your site, including
pictures Appear on the site list No tourism or cultural economy office---contact the
permitting office of your county
City/County/Regional special event or cultural economy office Develop relationship with these “boots on the
ground” agencies Provide information regarding your site, including
pictures Appear on the site list
Local Permitting Office Get to know the local permitting office--can provide a
list of festivals already permitted Contact existing festival organizations to market the
site
Introduction to the Industry
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