home-cooked family meals for less than $10 affordable, well-balanced recipes for families of 4-6,...

Home-Cooked Family Meals for Less Than $10

Affordable, well-balanced recipes for families of 4-6, including handy shopping lists

Ricardo Castellon MD, Karla Finnell JD, MPH, Calin Watt, MSII8/4/2011

Magnitude of the Problem

• 37.2% - Obesity prevalence in Tulsa County

• $854 - Estimated annual medical costs per obese adult in Oklahoma

• Higher morbidity in association with overweight and obesity

• Multiple factors lead to obesity, among them reduction in at-home cooking because of modern pressures

The Intervention:Promoting At-home cooking1. Periodical publication (print + online)– Consumer oriented not expert driven– Balanced recipes from USDA database

• Locally available ingredients • Easy and quick to make• Total cost of less than $10

– Healthy eating habits and cooking tips– Shopping list– Distributed at local groceries

The Intervention:At-home cooking promotion

2. In-Store cooking demonstrations– With recipe sampling

3. www.cookathome.com– Online publication of printed materials– Video tutorials– Links to Online resources

The Implementation• Community based research

Survey instrument Focus Group Focus groups Pre-test tools Measure impact

• Social learning theory & marketing• Creating partnerships and

FundraisingLocal grocery stores, local businesses,

grants

REFERENCES• The Obesity Epidemic (

http://www.cdc.gov/cdctv/ObesityEpidemic/). • 2010 Behavioral Risk Factor Surveillance System Prevalence Data

. (http://apps.nccd.cdc.gov/BRFSS/). Accessed 8/3/2011.• National Conference of State Legislatures (

http://www.ncsl.org/default.aspx?tabid=14367). Accessed 8/3/2011

• Clinical Guidelines on the Identification, Evaluation, and Treatment of Overweight and Obesity in Adults: The Evidence Report. 1998. NIH Publication No. 98-4083, 1998

• Bray, GA. Lifestyle and Pharmacological Approaches to Weight Loss: Efficacy and Safety. J Clin Endocrinol Metab. 2008 November; 93(11 Suppl 1): S81–S88

• Harnessing the Power of Supermarkets to Help Reverse Childhood Obesity. Robert Wood Johnson Foundation April 2011