honda swot analysis

VERBAL COMMUNICATION

Group Members:

Umer Sajjad

Wasi ul Murtaza Zaidi

Mohsin Altaf Hashmi

SOCHIRIO HONDA

• Japanese Man

• Founder Of

Honda Company

INTRODUCTION

•Sochirio Honda had love motor vehicles since

birth.

•When he was 15, he left school and started

working at an auto repair shop, and his passion

grew.

HONDA DREAM

•His greatest dream was to become a world

renowned car racer, and it was ambition which

he would fulfill in time.

•But first, the auto lover found himself employed

as a technician.

HONDA’S REPAIR SHOP

•Honda skills allowed him to open the door of his

own repair shop in 1928.

• In this repair shop, they can also make the piston

rings and sold them to Toyota company.

ESTABLISHMENT OF HONDA MOTOR CO:

• In 1947, Honda sell his repair shop and

incorporate the Honda company at Tokyo,

Japan.

• INITIALLY HONDA COMPANY CAN MANUFACTURE THE BIKES, WHICH BECOMES VERY SUCCESSFUL WITH IN THE DECADE.

• IN 1973, THE HONDA CO. MANUFACTURE ITS FIRST CAR.

VISION

•We are a company built on dreams. And

these dreams inspire us to create

innovative products that enhance human

mobility and benefit society. We see "The

Power of Dreams" as a way of thinking that

guides us and inspires us to move forward.

HONDA STARTS WORKING IN PAKISTAN

• The company was incorporated on November 04, 1992 in pakistan and

joint venture agreement was signed on August 05, 1993. The ground

breaking ceremony was held on April 17, 1993 and within a record time of

11 months, construction and erection of machinery was completed.

• The first car rolled off the assembly line on May 26, 1994. Official

inauguration was done by then President of Pakistan, Farooq Ahmad

Khan Leghari. Mr.Kawamoto, President of Honda Motor Company

Limited Japan was also present to grace the occasion. The company is

listed in Karachi, Lahore and Islamabad Stock Exchanges.

HONDA OFFICE IN PAKISTAN

COMPETITORS OF HONDA IN PAKISTAN

• Toyota Motors Company.

• Suzuki Motors Company.

HONDA ATLAS CARS PAKISTAN

• Honda Atlas Cars Pakistan Limited is a joint venture

between Honda Motor Company Limited Japan, and

the Atlas Group of Companies, Pakistan.

Wasi ul Murtaza

HEAD OFFICE

•The Head Office of Honda company is situated at Tokyo, Japan.

HONDA OFFICE IN THE NORTH AMERICA

HONDA WORLDWIDE

•Honda Motor Company, Japan with its headquarters in Tokyo,

has manufacturing operations in 28 countries with 73 plants.

•Honda employed more then 200,000 employees in all over the

world.

CEO OF HONDA CO:

•Takanobu ito is currently working as a CEO of Honda Company in

Tokyo , Japan.

OPERATIONAL STRATEGY

• Honda divide 6 Administrative regional group.

• Honda pursue independence of local management and sale

operations .

REVENUE

• Honda generated $119.8 Billion in 2013

• Honda expected 10% more revenue in year 2014

HONDA CIVIC 2014

HONDA CITY 2014

HONDA ACCORD 2014

HONDA ADDRESS IN PAKISTAN

• Honda Customer Service

• Business hours: 9:00 am - 6:00 pm By Phone: +92-(0)300 8402 509By

Mail: info@honda.com.pk

• Head Office

• 43 - km, Multan Road, Manga Mandi, Lahore Hours of Operation 8:00

am - 5:00 pm Tel : 92-42-35384671-80Fax : +92-(0)42-35384691-92E-

mail: info@honda.com.pk

M Mohsin Altaf

4/24/2014

• Company's Internal Factors

• Strengths

• Weaknesses

• Company's External Factors

• Opportunities

• Threats

STRENGTH

• Brand Name Image

• Smoother drive as compared to competitors

• Efficient performance

• Quality ISO certification

• Exotic Interior

• Unique aerodynamic shape

• Revolutionary engine technology

• Comfortable

CONTINUE…

• Diversification

• Quality and customer satisfaction

• Providing greatest passenger safety

• Strong spare parts and dealership network

WEAKNESSES

• Higher car price acting adversely on market share

• Inefficient Cost management

• Not providing smaller cars that have maximum demand

• Cutting bend technology that gives acceleration to problems

• New Honda city dashboard is made of plastic that decreases

value of interior design

• Limited car designs

CONTINUE…

• Costly spare parts

• Shortage of trained technicians due to complex

• Sensor technology

• Maintenance cost

• Resale value

OPPORTUNITIES

• Growing automotive market

• Technology upgrading

• Development of new areas or markets creates more

opportunities for the company.

• Favorable government policies

• Economy expanding (increasing rural to urban immigration)

CONTINUE…

• Customer desire for hybrid and fuel efficient vehicles

• Increase in demand of small vehicles

THREATS

• Entry of reconditioned cars

• Political instability

• Energy crises

• Rising fuel prices

• Depreciation of rupee against dollar

• Rising tax rates

Questions?

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